The homepage is the face of any website. We all know how important it can be for the success of any business online, and yet we don’t pay enough attention to it. Even developers are, at times, found guilty of this too. In this article, we will be focusing on some of the most common home page mistakes and simple ways to avoid them.
The Internet is fast becoming the place where you’ll find people. Just in case you don’t know how many internet users exist, there are over 3.2 billion internet users. And how many websites are there, 10 million? 20 million? Internet Live Stats says more than 1 billion websites are there on the internet and the figure is expected to increase.
With so many websites out there, it’s hard to remain unique and plan for new designs for better user experience. The real point of concern is that web developers and designers need to be consistently on their toes to make the necessary improvements to websites. Consistency improves user experience and your web developer can never achieve that if they don’t take the following into consideration:
- Low rankings
- High bounce rate.
- Average drop in user experience.
The place where it all starts is the homepage. You can compare the stats of the homepage and other landing pages. The homepage views should be high as the homepage is the most important thing for the website. In fact, your homepage has the potential to make or break your reputation. Here are some of the most common homepage mistakes, which are responsible for a poor user experience and impact on rankings.
1. Avoiding Hick’s Law
Hick’s Law states that the more options you give your customers, the more time they will take. That’s true for a homepage, especially when you’re competing in “Mobilegeddon”.
Users often find it hard to process 10 to 20 different messages as well as graphics to get to the next level, so will they come back to the same page again? Probably not. They will probably skip the site entirely.
On the other hand, if you give them less options, they can easily process information. This results in higher page views and a lower bounce rate.
2. Use of Carousel or Slider
Wrong or extra use of sliders is also there among the most common homepage mistakes. Keep in mind that sliders are for you, not for your users. A slider is a handy way to communicate more information to the user, but inappropriate use of this feature can irritate the visitor. According to the experts, there are many reasons not to have a slider on the homepage:
- Fast sliders frustrate users, because they cannot read the all the information completely.
- Fast sliders also make it difficult for the users to click on the information they want.
- Non-native speakers have a language barrier, so they read and understand the information slowly. But sliders don’t wait for them.
- If information is displayed one at a time, users often lose the chance to find it.
- Some users tend to take sliders as advertisements, and don’t pay attention to them.
- Sliders are by and large annoying for the users.
Once again, you have to stick to Hick’s Law and avoid giving more information than needed to the user.
3. News Feeds
Another common homepage mistakes is the use of news feeds. Only sites like Yahoo are suited for news feeds. Users seldom pay attention to the feeds on the homepage. If you care about a big brand promotion, that’s for your own benefit, not the visitors’. Most of the time business owners keep news feeds without any logical reason. They tend to do it because they have seen someone else doing it on their website.
4. The H1 Tag
H1 normally has the biggest font on the homepage. At the same time, keep it short enough to help readers understand the message. Here are two things to remember:
- If you keep your H1 tag within 8 words, you’ll maximize chances of delivering all the information.
- Avoid using all caps as it makes it difficult for an average human brain to process. It increases the time it takes to understand the message. If you keep the sentence lowercase, the message is transmitted quickly.
5. No Target Keyword in the Title
Number five on our list of the most common homepage mistakes is the lack of keywords in the title. Your SEO and PPC will pay off when your page appears among the search results. Obviously, you have to make it fit naturally, but you can always spend timeincorporating the target keywords.
This will help search engines find your homepage and the content on your website.
The above issues might be keeping you from getting the traffic and ranking you actually deserve. Look over your homepage, fix any problems, and see the difference!
We’d love to hear from you, so don’t forget to comment below on ways that you use to improve your homepage.