Once a person is directed to your website, you will only have a few seconds to convert him or her into a customer. This short span of time is the only opportunity you’ll have to convince them to stay a bit longer, thus reducing your bounce rate.
But, when a person decides to leave and look for another option, you just let an opportunity bounce off. Sad, isn’t it?
First, let’s define the term bounce rate.
What Is Bounce Rate?
The Bounce Rate refers to the percentage of visitors who visit a site, and after one page, decide not to continue, and leave. This is also referred as the percentage of single-page sessions. Any marketer or business owner would want to avoid this. Google Analytics can help you measure your Bounce Rate.
Once you have the data, make sure that you act on your website’s performance at once. The lower the bounce rate, the better.
Here are some techniques which can help you lower your Bounce Rate and increase the amount of time your customers spend on your website.
The Best Techniques to Reduce Bounce Rates
1. Choose High-Value Keywords
A good website is about having relevant content. However, the right content should have the right keywords. Content only becomes relevant if it contains the right keywords.
As a marketer, it is your role to focus your website toward content which will excite readers. It is also imperative for you to choose the right keywords. These groups of words are the basis for search engines to obtain the best information regarding your website.
The more focused and relevant your content is, the better search engines will understand what your website offers. Eventually, there will be a bigger chance that search engines will direct visitors to your webpage; visitors who are actively looking for information which is available on your website.
Some tools you can use to find the best keywords include:
2. Ensure Content Is Readable
What are the purpose of relevant content and the right keywords if the write up on your landing page and website is hardly readable? Strong keywords would mean nothing. Readers would not even scroll down the page if the content was not usable.
Reduce your website’s Bounce Rate by providing readable content. Here are some tips on how to do that:
- Create a Good Impression
- Make your Content Friendly to the Eyes
- Have a Balance Between Pictures and Text
- Make your Content “Scannable”
- Keep Paragraphs Short and Easy to Understand
- Use Bullet Points
- Use High-Resolution Photos
A 2008 study by Jakob Nielsen showed that people do not read everything on your website. Roughly, only 20% of visitors read, others just scan. Visitors to your website want to get information fast.
3. Attract the Right Traffic
Opportunities abound online in the digital world. On the part of business owners and marketers, there are so many visitors dropping by search engine sites in search of a solution to their query. These visitors can be a potential target market.
Furthermore, your efforts and resources should not be wasted. Especially now that every player in this competitive arena is doing exactly what you are doing. To reduce your bounce rate, make sure to attract the right traffic based on your target market.
For instance, do not advertise to women if your products are for men, or offer Caribbean travel packages to travelers who wish to go to Asia. Make sure to implement the most applicable methods to targeting and attracting the right traffic.
4. Don’t Annoy Customers with Popups
You are in the middle of reading important information about a product, and suddenly a survey of some sort pops up. Isn’t that annoying?
Popups have been used as a way to capture the attention of guests. However, studies have shown that, instead of using this to marketers’ advantage, irrelevant popups annoy people and rather than not, lead to a higher bounce rate.
Irrelevant popup ads and spam are those which flicker endlessly, hurting the eyes of users. What’s worse? These popups have no connection at all to what the website is offering.
Consider what your goal is before choosing whether to use a pop-up and of what type. You wouldn’t want to interrupt a visitor who’s making a purchase on your site.
Time your popups accordingly so that visitors will want to subscribe to your blog and receive more articles from you.
5. Improve Call-to-Action Feature
Be transparent about how you can help your customers through your call to action. At first glance, your call to action lets your customers know what products and services you offer. Everyone wants fast and good information nowadays. You do not want to be part of the 70% of small business which lacks a call to action on their pages; else you will miss out on tons of opportunities to direct customers to your site.
In addition, make your call to action clear and upfront. Remember, do not mislead your customers with your call to action. Misleading customers is the number one reason for high bounce rates and low conversion rates.
In a survey, roughly 47% of websites offer clear call-to-action buttons on their homepage. These buttons are easy to see and are catchy enough that it only takes around 3 seconds for users to find them. To make your call-to-action enticing to website visitors, refer to this comprehensive checklist when creating compelling CTAs.
6. Tell A Good Story
Although some people only browse through your website and scan the most important information, there are also people who are lulled into a certain level of emotion. At some point, some website visitors love to read stories. Stories excite them and bring them closer to what you are offering.
There are almost 2 million blog posts daily. This gives you more reasons to offer your readers something to hold onto and make them linger longer on your site. Reduce your Bounce Rate with a little bit of a story. Just remember to make it good and relatable.
7. Update Sites with Fresh and New Content
As marketers, you know that good content sells itself. It is important to put more effort into building content strategies and promoting relevant pieces of content to the right market. However, a one-time posting of content is not enough. It should not stop there.
In order to reduce the Bounce Rate of your website, constantly update it by incorporating fresh ideas all the time. The more you update your website with articles, posts, downloads and new web pages, the bigger the chance that search engines will direct new searches to your website.
When you get more visits from these searches, then search engines will recognize you better and give you a better chance at achieving higher rankings.
Here are a few pointers to note why you need to update your website with new content:
- The more content you have, the more keywords are added to your website.
- Fresh and new contents give you more authority.
- New content gives your readers more information which is updated.
8. Add Meta Descriptions
Meta Description Tags are shortened summaries of offers found on a particular web page. These are HTML attributes which provide a brief and to the point definition under the clickable links of search engine sites.
Meta descriptions are very important because these provide visitors with prior information about your website. To capture the short retention time of visitors, the ideal length of meta descriptions is 106 characters or less.
Follow these meta description best practices to maximize results.
- Avoid meta description tag duplication.
- Do not include non-alphanumeric characters.
- Write a relevant and compelling summary.
9. Increase Website Speed
Have you ever experienced logging into a website but then just left because it took too long to load? It is not only you who have experienced this. In fact, statistics say that a two-second delay in the speed of your website costs you 4.3% in lost sales, reduces user satisfaction by 3.8% and decreases clicks by 4.3%
Your audience will appreciate your offers even more if your website’s responsiveness is high. If your website takes too long to load, your customers will be gone in just a blink of an eye.
Here are some pointers on how to increase the speed of your website:
- Optimize the photos on your website.
- Use a system of distributed servers through Content Delivery Network.
- Add better-caching features.
- Switch to a fast hosting provider.
10. Create a Mobile-Friendly Site
Can you keep up with competition and be visible even when your target market is on mobile? Mobile phones and handheld devices do not just sell like hot pancakes for no reason. The consumer market has this need to be in touch with the Web and the rest of the World all the time, no matter where they are. That is why it is important to make blog sites mobile-friendly.
The consumer market is hungry for something new in the digital world because these people are using it for significant reasons.
Make your website mobile-friendly. As of April 2015, Google stated that it is going to use mobile-friendly sites as a means of measuring ranks. This was purposely done by Google to reduce the frustration of visitors and make their search experience easier. Here’s what you can do:
- Create a mobile version of your website.
- Use mobile plugins.
- Use a responsive design on mobile.
The lower the bounce rate, the better. While this can be challenging sometimes, Bounce Rates are an indication that there is something you can do to improve your efforts and redirect your resources properly. Ensure that the time your visitor spends on your website is long enough so that they can find the information they need. It is more than just the keyword, content or external links. It is a package.
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