Social media marketing. Do you feel envy every time you see a big brand working its way toward success online? Don’t just be that shadow. Create your own success on the web through a social media strategy.
No matter how big or small your business enterprise is, as long as you have the right plans and strategies, you will achieve the goals you have been aiming for. Strengthen your company and your brand by harnessing the power of social media marketing. Here are some few tips how.
1. Set Your Goals
An organization that knows where to go knows what to do. Like any business endeavor, it’s imperative to set goals which guide the organization in its planning of objectives and creating strategies. It’s the same when it comes to a social media strategy for your business. Goals must be specific, measurable, achievable, realistic and time-based (SMART).
Social media is about target market engagement. It goes beyond the process of selling. With this in mind, here are some goals that you should consider when forming a social media strategy.
- That it increases brand awareness by going beyond traditional marketing media.
- It improves the relationship you have with your target market by keeping in touch with them on the web.
- Social media promotes brand loyalty by continuously offering information on products, services, and promotions.
- It helps you understand your target market better through their comments and reviews.
- It increases the conversion rate of leads to sales by answering the needs of your target market through online efforts.
2. Identify Your Audience
Once you know what you want to achieve, it is time to know who your strategies are for. Knowing your social media audience is important because this will guide you to where your target market is. You will discover how to best capture their interest and how to reach out to them. There are various social media platforms with different sets of users.
For example, audiences on Instagram are very visual. Over 90% of the 150 million Instagram users are under 35 years old, making it a great platform to promote and sell fashion, food, and entertainment.
Also, LinkedIn users have a more defined educational background. An outstanding 33% of LinkedIn users have a graduate degree compared to users of Facebook and Twitter.
3. Know Your Competitors
Did you know that understanding your customers can give you a competitive advantage? Know who your competitors are, what they do and what you can do to outperform them. There are things you can learn from your competitors such as:
- What are the right keywords?
- Content ideas that provide information to an audience that is common to both of you.
- Promotional strategies to convert leads to sales.
- Consumer data and preferences as a result of their online transactions.
- Which strategies that work and do not work.
4. Choose the Right Channel
Understanding your audience and your competitors will help you choose the right social media channel to use to achieve your goals. According to a study by Pew Research Center on social media, seven out of ten Americans use social media to share information, connect with others and get entertainment. Making social media a great platform for any business to promote their ideas.
Below is a list of some of the most popular and effective social media channels.
- Facebook. It’s the biggest social network on the Internet with roughly 2 billion active users as of June 2017.
- Instagram. This mobile photo sharing network has gained roughly 800 million monthly active users as of September 2017.
- Twitter. This microblogging social media channel has averaged 328 million monthly active users as of Q2 2017.
- Pinterest. It’s the fastest growing site to ever reach 10 million monthly visitors. Pinterest reached 23% of U.S. mobile audiences in 2017.
- LinkedIn. This online professional and recruiting social media had over 467 million users in 2016.
Data on the percentage of U.S. adults using the social media channels.
5. Plot a Content Strategy
With SMART goals, target audience, knowledge of the competitor and chosen channels, you are now ready to plot your strategies. Start with the content and how to deliver your message to your target audience.
Content marketing is a marketing strategy used to create valuable and relevant information for your target market. Wherein they may obtain information or a solution to their problem. Content can be shared through articles, blogs or short write-ups. The main objective is to obtain a profitable response from your social media audience.
You can actually increase your financial bottom line through content marketing. There should be a positive relationship between your content and your customer’s needs. Think of it as improving the overall user experience. Follow this step-by-step guide to content marketing to ace your social media success.
6. Allocate Your Budget
Social media marketing is basically free. However, there are some costs involved, including payment for sponsored ads and for any staff who manages your website. Also, you must consider the time it takes to write your content and the efforts toward making things work.
In addition, competitors are just around the corner. All the more reasons for you to level up and do something different, something your competitors are not doing.
7. Assign a Team to Manage
Facebook, Twitter, Pinterest or Instagram are there. But if no one monitors your page, nothing will actually happen. It is highly important to assign a team of experts to manage your social media sites.
Have someone who can do activities such as content writing, proofreading, posting, scheduling, responding to queries and comments, etc. Your social media management team should always be aware of what’s trending the web, and thus work to consistently boost interest in your site.
8. Maximize User Experience
Make your target market feel valued. From the point of inquiry, product purchase, customer service, and after-sales care. Provide the most outstanding service possible to maximize customer experience.
This can be done in many ways. However, it is always important to listen to your customers and provide feedback.
9. Show Your Human Side
The relationship between you and your audience on social media is sharpened by mobile phones and other gadgets. However, your service to your audience should not be limited. After all, we are humans and not robots. Make your customers feel that you understand them.
Aside from the online interface, interact with your customers by posting stories, current events, and true-to-life based scenarios. This can build trust and further strengthen the brand. In addition, when something goes wrong on social media, admit your mistakes and provide the best solution possible.
10. Advertise Across Channels
How many social media accounts do you have as a user? Two or more probably? Well, this holds true for your social media audience. Your followers on Twitter probably have an account on Facebook, Pinterest, Snapchat, Quora and more. Because of this, do not limit your strategies to just one social media site.
For example, a famous TV show about cooking can showcase cooking demonstration videos on YouTube and at the same time upload photos via Instagram. A home-grown pastry shop that engages with a target market via Pinterest, can also post baking how-tos on Facebook. Individuals can also connect with each other through WhatsApp and Viber. The opportunities for your business are endless.
11. Respond To Feedback
Feedback is good. There is never bad feedback. It all depends on you how you react to it. Listen to everything your social media audience has to say about you. Think of it as an opportunity for you to improve.
Respond to feedback as soon as possible. The faster you respond to their concerns, the better. Moreover, answer their questions as honestly as possible. Provide troubleshooting details relating to the products you are offering. It is important to analyze what your customers really want and take it from there. You know your business, so you know how to assist your customer’s needs better.
Take Southwest Airlines’ customer care social as an example. The company has a social listening center where customers can access the platform and voice their concerns about flights. The company has effectively used social media to monitor customer complaints and suggestions online. In return, customers have responded wonderfully.
12. Use Video to Send a Message
A picture is worth a million words. However, a captivating and relevant video says even more. Videos offer a huge opportunity to impact the success of your social media site by driving traffic and converting leads to sales. You can also use explainer videos and whiteboard animations to deliver your message quickly and clearly. But if you don’t have the skills to create great explainer videos, you can outsource this to a creative agency for a minimal fee.
Stand Out from the Competition
DevriX offers various ways to make your brands known through Digital Marketing. Here are some of our services that could be purchased as a monthly package that would strengthen your brand, improve your online presence, increase your visibility and build an audience of dedicated customers.