What are your social media channels doing for your business? Are they creating brand awareness or bringing in more sales? Any of the two is great, just don’t forget that you need to constantly improve your social media strategy.
No matter what your brand purpose is, social media marketing should never be missed by any marketer or business owner nowadays. Social media marketing is no longer an optional strategy because it has been proven to help build brand image and foster the financial gains of a business.
With its high relevance to business, you have to update your social media strategy with the latest trends and effective tactics.
Here are some important approaches to improve your social media strategy.
1. Impress Your Audience
Knowing your target audience and what they need makes it easier for you to craft a social media marketing strategy. Even if you have the best branding, if you are not meeting your target market’s needs, you will be left behind amongst your competition.
Having the best product is essential, but you also need to communicate its unique value to your prospects. Done right, will enable you to turn them into customers that repeatedly show their love for your brand. However, your efforts don’t stop here. It’s equally important that you show them appreciation as well. For this, you may consider loyalty programs or special offers for your customers.
One way to improve your social media strategy and further converts leads to sales is by using limited-time offers. For example, in the hospitality industry, many hotels and resorts offer discounts on membership packages. These companies heavily rely on social media when promoting this feature. At times, these social media posts run for a week only as a limited promotion.
2. Interact All the Time
Did you know that there are 199 million monetizable daily active Twitter users in the US? Did you also know that there are over 1.88 billion users visiting Facebook every single day? With the digital world as vast and as crazy as this, you surely do not want to miss out on any single opportunity to put your brand out there.
To capture that market, you have to interact with your audience. Schedule regular social media posts and status updates. Provide your customers with the right content. Make the purchase process easier and faster by giving them enough information about it. A great way to approach this is to answer their queries and concerns quickly and sincerely..
3. Take Advantage of Old Content
For a new organization using Social Media as a marketing strategy, it is imperative to create new content and not just spin content articles found on the web. However, if you have been managing your social media channels and blog sites for a minimum of 3 years, it is probably time to dig up old content and reuse it.
Refreshing outdated content is essential not only for improving your social media strategy, but also for enhancing your SEO. When revisiting old copy, try to retain or replace keywords based on the most relevant keywords nowadays. You can also add more links and interlink your content to your other pages. Furthermore, upgrade all information and provide relevant sources with up-to-date statistics.
4. Let Infographics Do Their Thing
According to research by Omnicore, digital marketers understand that visual content is an essential component of any content strategy, social media marketing included. Visual content excites and engages users. It brings people together so they can learn and communicate better. As a result of the same research, 76% of surveyed marketers used video followed by illustrations and photos (67%) and infographics (89%).
Infographics are eye-catching and enticing, and perfect for presenting heavy content in an exciting way. A good combination of colors, text, photos, content and even movements make up an eye-catching infographic image.
As a marketer, you can use infographics to strengthen your brand’s visibility and SEO. Be consistent with the elements of your visual content and make sure they match your branding materials – logo, company colors, graphic designs, etc. Additionally, include relevant keywords in your ALT tags and any accompanying text like titles, descriptions, hashtags, and transcripts.
5. Use High-Resolution Photos
To improve your social media strategy, use unique photos with high-quality and the right size Because these can build your website’s credibility.
If you are using a low-quality image, your audience may think that you have snatched the photo from elsewhere and made it your own (even though you did not). Your audience might even think that your content is copied, too. You surely do not want this to happen, as your bounce rate will definitely be higher.
To strengthen your social media marketing strategy by adding high-resolution photos, here are the best sources of free images:
6. Save Time by Using a Photo Editor
With the importance of images in social media, as stated above, you have to make sure that there is a constant availability of them for your content. Now, we all know how time-consuming and tiring photo editing is, right?
Time to forget that. There are photo editing programs available online to streamline these tasks and give you more time to focus on other things. Some of the best photo editors include Gimp, Paint.net. Photos Pos Pro, Photoscape, etc.
7. Use Audio in Your Content
Aside from using photos, audio is equally important for refining your social media strategy. It will allow you to stand out and interact more with your audience.
Audio files build a better connection with people. That is why Twitter allows users to audio-tweet, which means adding audio to their tweets. For a user who wants to post a message beyond 140 characters, audio-tweet is a great choice.
As a marketer or business owner, you can explore this feature on your website or social media pages. You may record client testimonials, greetings, a preview of a video, etc.
8. Choose the Right Channels
There are many marketers or business owners using Facebook and Pinterest because of their popularity. You may use these social media channels, too. But have you evaluated and checked if these are the right channels for your brand?
Your target market may not be present on Facebook alone. Features of your products could be better introduced to your target market through videos. Choosing the right channels may not be easy at first, so try checking competitors out or asking your customers to gain some insight about channels that are right for you.
Here are some of the social media channels you can use:
- Facebook. Biggest social network with over 3 billion active users ( August 2021).
- Instagram. Mobile photo sharing network with roughly 1 billion monthly active users ( June 2018).
- Twitter. Microblogging social media channel with average 330 million monthly active users ( 1st quarter of 2021).
- Pinterest. Another photo sharing site with reached 21% of U.S. daily mobile Android users (June 2020).
- LinkedIn. Professional social media channel with over 196million active users in North America (2021).
9. Post Evergreen Content
Evergreen content refers to relevant content that does not become outdated and is easily found by search engine websites.
To improve social media strategy, you can create evergreen content following these useful tips:
- Create content based on the latest trend or technology.
- Consider resolving common problems in your industry.
- Inject something educational.
- Post something that is funny.
10. Use Social Media Targeting
Social media channels allow you to customize your posts according to your target market. Use your social media’s settings to your advantage and boost your organic search. To enhance your social media strategy, you need to be specific in terms of location, age, gender, language, educational levels, and even interests.
For example, Facebook allows you to change your settings and target a specific audience. On Twitter, you can use hashtags to categorize the different content you post. Company pages on LinkedIn also allow you to trim down your audience and target specific individuals who can benefit from the information you post.
11. Determine the Best Time to Post
Your posts can be more effective when posted on a particular schedule. This depends, of course, on your industry, target audience, platform, and time zone. To strengthen your social media strategy, it’s imperative to be mindful of this factor.
According to Adweek, when posting on weekdays Twitter Business to Business (B2B) marketers may expect an increase of 14% of post effectiveness, the Business to Consumer (B2C) market can experience a 17% increase in engagement.
A research by Hootsuite, states that the best time to post on social media in general is 10:00 AM on Tuesdays, Wednesdays, and Thursdays. For specific platforms, the right time sloths are:
- Facebook – Tuesdays and Thursdays, from 8:00 AM to 12:00 PM
- Instagram – Wednesdays, 11:00 AM .
- Twitter – Mondays and Thursdays, 8:00 AM.
- LinkedIn – Tuesdays and Wednesdays, 9:00 AM.
12. Provide Free Downloadable Files on Your Site
Nothing catches the attention of the audience better than the word FREE, especially when it comes to downloadable files. Offer free PDFs, ebooks or songs which can be downloaded off your website. This feature creates an added value which makes your target audience appreciate your brand even more.
There was a time when only a few businesses had social media. That was also the time when not every customer had an account on Facebook, Twitter, Instagram, or Google+.However, things have turned around, and today, nearly every business has an account on a social platform.
It is time to improve your social media strategy as it benefits not only businesses and organizations, but customers too.As a marketer or business owner, it is important to put your best foot forward and ensure you have a strong social media marketing strategy.