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12 Innovative Approaches To Improve Social Media Strategy


What are your social media sites doing for your business? Are they creating brand awareness or bringing in more sales? Any of the two is great, just don’t forget that you need to constantly improve your Social Media strategy.

No matter what your purpose is, Social Media Marketing should never be missed by any marketer or business owner nowadays. Social Media Marketing is no longer an optional strategy because it has been proven to help build brand image and foster the financial gains of a business.

With its high relevance to business, Social Media must be kept updated with the latest trends and effective tactics.

Here are some important approaches to improve your social media strategy.

1. Impress Your Audience

Knowing your target and what they need makes it easier for you to craft a marketing strategy through social media. Even you if you have the best brand, if you are not hitting your target market’s needs, you will be left behind the competition.

Having the best product is not entirely to be relied upon. Reward your customers for their loyalty, you may want to consider loyalty programs for your customers.

For example, in the hospitality industry, many hotels and resorts offer discounts on membership packages. These companies heavily rely on social media when promoting this feature. At times,  these social media posts run for a week only as a limited promotion. This is one way to improve your social media strategy and further converts lead to sales.

2. Interact All the Time

Did you know that there are 67 million active Twitter users in the US? Did you also know that there are 55 million status updates on Facebook every single day? With the digital world as vast and as crazy as this, you surely do not want to miss out on any single opportunity.

To capture that market, make sure to interact with your audience. Schedule your social media posts and status updates every once in a while. Provide your customers with the right content. Make the purchase process easier and faster by giving them enough information about it. And the best thing to do, is answer their queries and concerns in the most sincere and fastest way possible.

3. Take Advantage of Old Content

For a new organization using Social Media as a marketing strategy, it is imperative to create new content and not just spin content articles found on the web. However, if you have been managing your social media and blog sites for a minimum of 3 years, it is probably time to dig up old content and reuse it.

As a way to improve Social Media strategies, you may want to revisit your old content and make any essential changes. Try to retain or replace keywords based on the most relevant keywords nowadays. You can also add more links and interlink your content to your other pages. Furthermore, upgrade all information and provide valid sources.

4. Let Infographics Do Its Thing

According to Content Marketing Institute study, marketers prefer to use visual marketing when creating content. 76% of surveyed marketers used video followed by illustrations and photos (67%) and infographics (89%).

Infographics are the preferred means of providing content because these images are eye-catching and enticing. A good combination of colors, text, photos, content and even movements make up a good infographic image.

As a marketer, you can use infographics in strengthening the brand. If you are consistent with your image, design, color, and shapes (similar to your organization’s logo) when creating infographics, you can definitely improve your brand’s recall.

5. Use High-Resolution Photos

To ensure that you improve your Social Media strategy, use photos that are clear, of good value and not common. These high-resolution photos can build your website’s credibility. If you are using a low-quality image, your audience may think that you have snatched the photo from elsewhere and made it your own (even though you did not).

Because of a low-resolution photo, your audience might think that your content is copied, too. You surely do not want this to happen, as your bounce rate will definitely be higher. In addition, when using low-resolution photos, your audience will just ignore your content at first glance. According to Jeff Bulas, there are 94% more total views of content featuring compelling images.

To improve Social Media strategy by adding high-resolution photos, here are best sources of free images:

6. Save Time by Using a Photo Editor

With the importance of images in social media, as stated above, you have to make sure that there is a constant availability of them for your content. Now, we all know how time-consuming and tiring photo editing is, right?

Time to forget that. There are photo editing programs available online to streamline these tasks and give you more time to focus on other things. Some of the best photo editors include Gimp, Photos Pos Pro, Photoscape, etc.

7. Use Audio in Your Content

Aside from using photos, audio is equally important and will help you improve Social Media strategies. This strategy will allow you to stand out and interact more with your audience.

Audio files build a better connection with people. That is why Twitter allows users to audio-tweet, which means adding audio to their tweets. For a user who wants to post a message beyond 140 characters, audio-tweet is a great choice.

As a marketer or business owner, you can explore this feature on your website or social media pages. You may record client testimonials, greetings, a preview of a video, etc.

8. Choose the Right Channels

There are many marketers or business owners using Facebook and Pinterest because of their popularity. You may use these social media sites, too. But have you evaluated and checked if these are the right channels for your brand?

Your target market may not be present on Facebook alone. Features of your products could be better introduced to your target market through videos. Choosing the right channels may not be easy at first, so try checking competitors out or asking your customers to gain some insight about channels that are right for you.

Here are some of the Social Media channels you can use:

  • Facebook. Biggest social network with roughly 2 billion active users (June 2017).
  • Instagram. Mobile photo sharing network with roughly 800 million monthly active users (September 2017).
  • Twitter. Microblogging social media channel with average 328 million monthly active users (2nd quarter of 2017).
  • Pinterest. Another photo sharing site which reached 23% of U.S. mobile audiences (2017).
  • LinkedIn. Professional social media site with over 467 million users (2016).

9. Post Evergreen Content

Evergreen content refers to relevant content that does not become outdated and is easily found by search engine websites.

To improve Social Media strategy, you can create evergreen contents following these useful tips:

  • Create content based on the latest trend or technology.
  • Consider resolving common problems in your industry.
  • Inject something educational.
  • Post something that is funny.

10. Use Social Media Targeting

Social media channels allow you to customize your posts according to your target market. Use your social media’s settings to your advantage and boost your organic search. To improve Social Media strategies, you need to be specific in terms of location, age, gender, language, educational levels, and even interests.

For example, Facebook allows you to change your settings and target a specific audience. On Twitter, you can use hashtags to categorize contents that you post. Company pages on LinkedIn also allow you to trim down your audience and target specific individuals who can benefit from the information you post.

11. Determine the Best Time to Post

Your posts can be more effective when posted on a particular schedule. This depends, of course, on your industry, target audience and  information. To improve Social Media strategy, be mindful of this factor.

According to Adweek about Twitter, Business to Business (B2B) marketers may expect an increase of 14% of post effectiveness on weekdays, however, there is an increase of 17% of engagements between Business to Consumer (B2C) market.

Likewise, there are different behaviors on different social media outlets, and there are times that are more effective to post on sites such as Facebook, LinkedIn, Instagram, etc.

12. Provide Free Downloadable Files on Your Site

Nothing catches the attention of audience better than the word FREE, especially when it comes to downloadable files. Offer free PDFs, ebooks or songs which can be downloaded off your website. This feature creates an added value which makes your target audience appreciate your brand even more.


There was a time when only a few businesses had social media. That was also the time when not every customer had an account on Facebook, Twitter, Instagram, or Google+.

However, things have turned around, and today, nearly every business has social media. It is time to improve your Social Media strategy as it benefits, not only businesses and organizations, but customers too.

As a marketer or business owner, it is important to put your best foot forward and improve your Social Media strategy. Need a helping hand? The experts at DevriX can help you improve your Social Media Marketing strategies.

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