Nowadays, niche blogs are all the rage in content marketing. They are a powerful tool for large companies, small businesses, and stand-alone bloggers alike, and allow them to attract a specialized audience, build loyalty, and create engagement. Furthermore, they can be leveraged as a branding asset and help establish the publisher as a thought leader Read More
Managing the online presence of a business is a tedious task, challenged with changing trends, growing competition and increasing complexity. Experts of web content say that a good WCM, or web content management, is the way to go. An average business can manage over 200 websites, including mobile-based ones. Therefore, it can get incredibly difficult Read More
Nowadays, making your website and content mobile-friendly is, or at least should be, a top priority for everyone who wants to build a strong digital presence. The opposite could cause you to lose traffic, miss out on business opportunities, compromise your competitive advantage, and even hurt your online reputation. The reason for this is that Read More
Have you ever tried using a content optimization tool like TextOptimizer to enhance your articles and boost your SEO? There are a lot of these software solutions out there. Most of them specialize in improving your content by providing phrase suggestions, and tips on polishing up your SEO writing. Neat, right? Today we’ll focus on Read More
Welcome to the vast world of affiliate marketing. This is the best page to land on if you want to learn how does affiliate marketing work, and whether it’s worth it? Affiliate marketing is a business and advertising model, in which one company offers commission fees and incentives to other companies that promote their products. Also, Read More
Find out what Multichannel CMS has to offer and why it important for every business
Client prospecting is one of the secret weapons successful sales reps use to significantly improve the efficiency of new client acquisition. When prospecting your potential clients, you better prioritize your work. Organize the flow of leads through the pipeline, build a stronger connection with customers, and boost productivity. Furthermore, you may even obtain a deeper Read More
Choosing the right-fit CMS is a must for your eCommerce business, right? The choice of a CMS can impact your business. This impact can be positive or negative. It totally depends on what you choose, and how you manage your eCommerce CMS. Choosing the best CMS platform for eCommerce is a complex decision, and an Read More
Although complicated and time-consuming, client prospecting, in fact, is quite a straightforward process. But how to prospect for sales? We are not going to lie to you, it takes hard work and a lot of effort to identify the best potential clients and convince them that they are the one. However, if you know what Read More
To build an effective marketing strategy, a business needs to first build a viable outline of its goals and objectives. Although almost any company nowadays actively engages in various initiatives, many marketers fail to build successful digital marketing campaigns. The most important thing to achieve something is to have a ready-to-go, thoroughly polished plan. Creating Read More
Why do you need to personalize your website? Nowadays, customers are used to making online purchases. So, they expect organizations will take into account their necessities and furnish them with the best arrangements. Marketing pioneers understand this interest and do their best with customer journey optimization. Furthermore, they feel the hidden pressure by competitors to Read More
Chances are, you’ve heard about the definition “company core values”, but you’re not quite sure what it means and why it’s important for companies to define them. In that case, you’ve come to the right place. Without further ado, let’s dive deeper into the world of core values and help you understand everything you need Read More
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