Keeping an ever-flowing digital marketing funnel is essential for all businesses today. It allows you to efficiently nurture leads, convert them into customers, and strengthen your brand. But how do you know that you’re on the right track, and that your goals are being met? This is where the Google Analytics funnel report comes in. Read More
Customer behavior analysis is the key to marketing, sales, and customer service personalization. Nowadays, businesses operate in a data saturated environment which makes the possibilities for tracking and understanding customer behavior practically limitless. And so are the benefits of leveraging this data. This type of market research is one of the most powerful and valuable Read More
Nowadays, when people need a product or service they usually start with online research, and when they are ready to make a purchase they check for businesses near them. So if you want to drive more people to visit your shop, both physically and online, you should build a strong local SEO strategy. Therefore, knowing Read More
Can you believe that a few years ago influencer marketing was merely a buzzword that many didn’t quite understand? Things have certainly changed since then. Today many brands invest a good amount of resources in making these strategic partnerships work and measure that success through something called influencer marketing ROI. Influencers play a vital role Read More
At the end of every year, companies calculate their bottom line and plan their finances for the upcoming period. This includes, amongst other things, figuring out their digital marketing budget and setting a course of action for future inbound and outbound activities. While, in the past, many companies neglected their digital presence and relied exclusively Read More
In SEO, keyword density and LSI (Latent Semantic Indexing) play a big role in the way you develop your content to make it more visible in the SERPs. SEO is a complex and dynamic field, which makes it difficult to master, and even more challenging to retain the results. However, pushing on is worth your Read More
Every startup dreams of viral growth and hopes that its will become the next big hit that people can’t seem to live without. However, similarly to any other dream, this one too requires hard work, research, and good planning. Virality is a lucrative business model that enables companies to develop rapidly with a minimal customer Read More
In 2022, voice search optimization is a must for every business that wants to stay on the customer’s radar. Virtual assistants, or voice assistants, have become an integral part of the everyday lives of millions of people over the world in the past decade. The technology is convenient, easy to use, and affordable. Aside from Read More
Google SEO score diagnoses how well a website passes various tests that measure technical, content, and user experience optimization. The goal of monitoring these is to identify issues that may hold back the website’s performance in the SERPs, and fix them. There are various tools that enable you to check your Google SEO score and Read More
Paid campaigns and PPC optimization are valuable assets to any marketing campaign and provide businesses with quick access to new audiences and boost lead generation, website traffic, engagement, and sales. However, if not optimized properly, PPC ads may become a substantial money drain without sufficient ROI to make up for the time and resources they Read More
If you’re relatively new to the digital publishing niche, you might not realize how important the aspects of WordPress layouts and designs are for the success of the advertisements on your site and improved bottom line. Hosting ad units on your CMS became a big industry, and as a result, digital publishing revenue has increased Read More
Email marketing is an invaluable asset to marketers everywhere, and there are stats to prove it. For instance, did you know that for every $1 spent, email can bring in between $34 – $45? That’s substantial ROI. Campaign Monitor, an email service provider, has created 24 Email Marketing Stats You Need to Know which contain Read More
![[Infographic] 24 Fundamental Email Marketing Stats](https://devrix.com/wp-content/uploads/2018/01/Infographic-24-Fundamental-Email-Marketing-Stats-810x340.png)