From heavy ads that slow down the entire website to untimely ads loading that breaks the user experience, it is critical to have the right ad specifications, formats, and placements for your website so you can increase your ROI while keeping a pleasant UX in the process. There’s a pretty prevalent ad format that constantly Read More
Marketing partnerships are an invaluable channel for powering up a brand or business. They build credibility and trust, create relevance, and unlock new audiences and marketing channels. One particularly exciting way to create a strategic alliance with another company is through co-marketing. Co-marketing is a business approach where two brands combine forces to promote each Read More
Looking for a new effective way to improve your SEO strategy? Try interactive content. The SEO landscape is forever evolving, requiring webmasters to be more creative and authentic. Since user experience has become an important page ranking factor for Google, creating and sharing content without encouraging user reaction isn’t useful anymore. Interactivity is a powerful Read More
Digital marketing is the backbone of every company today. In fact, it’s one of the most powerful and exciting tools that modern marketers can use to support business growth and establish a strong brand presence. To make the most of all that digital marketing has to offer, you need a framework that focuses your efforts Read More
When optimizing your PPC campaigns, return on ad spend, or RoAS, is the ultimate metric to keep an eye on. Tracking it enables you to diagnose the bottom line of paid advertising and can show you whether there’s room for improvement in your strategy. Calculating return on ad spend is relatively straight-forward and simple, and Read More
Growth marketing or growth hacking has been around for years, especially among startups. The question is do all modern marketers know what it really means, and are they aware of how to leverage it outside the startup frame? Scaling a business has many challenges, and learning the best strategies to help you grow your company Read More
Whether you’re aware of it or not, your brand has a personality, just like humans do. If you don’t have a defined personality, people won’t be able to figure out if you’re the right company for them. A strong brand personality can be your foundation for boosting brand loyalty and customer retention. It can be Read More
Do you find ranking on Google difficult? Struggling to get noticed even after all of your hard work? Even if you’ve put in months of research, outreaching, content writing, it will be really difficult to stay relevant on search engines if your backlinks aren’t being indexed. Getting backlinks from influential websites in your industry is Read More
What steps have you taken to create a search engine friendly website? Well, if you haven’t done anything yet, then it’s the time to consider the best SEO plugins. WordPress is already technically a good platform for SEO. There are plugins for everything, thus you can achieve any kind of functionality by implementing them on Read More
Measuring the performance and traffic of your website can be difficult if you don’t know what to quantify. To comprehend the process, you need to understand what you measure first, why you measure it, and how you can use those measurements to learn how to increase website traffic. Recommended: How To Use Sumo Like a Read More
SEO and its importance to modern business need no introduction. The span of SEO is so widespread that sometimes even the most experienced marketer tends to overlook certain aspects of it. Image SEO is one such area! It’s highly important for online businesses, especially if you’re an e-commerce website. Do you ever wonder why your Read More
Although we live in digital times, not all people understand online security yet. With the massive adoption of the internet, digital solutions have become part of our everyday life. However, while people have enjoyed the internet for over two decades now, they have only recently started to pay attention to the possible risks. This has Read More
