When it comes to security, most people mention internet proxies in the same breath as VPNs. While proxies are a great option when considering security, it would be a mistake to put them in the same category. It’s not just IT that will benefit from proxies, but the marketing department as well. The internet has Read More
Are you still clinging to the traditional marketing channels when most of your consumers are making their buying decisions online? About 46% of the overall Google searches are related to local businesses and 97% of internet users make an online research on local companies to learn more before making a purchasing decision. With that said, Read More
There’s no doubt about it: People love to shop online. Statistics show that online sales are forecasted to reach a whopping $4.2 trillion by the end of 2020. But whilst this is obviously amazing news, consumers won’t necessarily shop at your online store unless you’ve made it safe, secure, and reliable. They want to know Read More
There has never been a more enticing time to start an online business than right now. More people are home than ever before, which in turn has led to an increase in the services and goods available online. So whatever business you decide to start now, it has to be online-first if not entirely on Read More
Marketing personas are said to be the foundation of any type of business. Without it, businesses would not know which target market they’d want to sell their products and services to. In online marketing, personas define how to direct ads, what type of content to produce, and how to drive the target audience to websites Read More
Creating a website and growing a successful business on top of it are two drastically different things. When you’re just starting to promote your brand and establishing your business, launching a website is exciting. But, as soon as you realize you need to scale your operations, you realize that your website is the core of Read More
Running a business can be a bit tedious and time-consuming. However, seeing the fruits of your labor is extremely satisfying, especially when you see your return on investment grow exponentially. It is important to measure your ROI every once in a while so you’d know where your business stands. This will give you an idea Read More
When you launch your website it has to be with a bang. No matter if you’ve built a new website or you’ve redesigned an old one, you have to tell the world about it. How to create a buzz around your new website? A marketing plan is the answer to this question. Through digital marketing Read More
Customers make opinions about your business based on the website’s design. In fact, 94% of first impressions are related to how your website looks and 75% of website credibility comes from its design. Your website represents your business, your brand and your values by its design – colors, elements, information structure, images. Would you spend Read More
It is a fact that video has taken over and become the king of content. The latest digital marketing trends confirm that in 2020 video will continue to be on the rise. The trend keeps growing and the predictions for 2021 are that on average a person will watch videos 100 minutes per day. Videos Read More
Web design and web development are quite tricky terms. Many site owners tend to confuse them and don’t know what kind of specialist they need for their website. In this article, we are going to explain in more details what’s the difference between web designers and web developers, so online business owners can have a Read More
In 2010, everything was much simpler. There were only a few smartphones available, and all you had to do to make a decision was open a couple of websites. Fast forward to 2020, and you have thousands of choices and sites about any given product. The digital space has evolved to the point where potential Read More
