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Tutorial Category: Marketing

SEO tools overview

SEO Tools Overview: Influencers Speaking

We’ve come across this interesting question in Quora: What is the best online service to track SEO rankings for a website? I want to regularly track my startup’s SEO results across multiple keywords and search engines. I would prefer to use an online service instead of a program. Regularly emailed reports and suggested keywords or Read More

10 Beautiful Reasons

10 Beautiful Reasons Marketers Can’t Help But Fall In Love With Inbound Marketing Advantages

The rise of inbound marketing seems to be unavoidable in this digital world in which we live. Reality unfolds and people are becoming more information-driven and search engines are their immediate resources to satisfy this thirst for information. Since vast amounts of information have become readily available on the Internet, this is beginning to control Read More

SEO vs SEM

SEM vs SEO: An In-Depth Review

What do you reckon with SEM and SEO? Do you think one is better than the other? Search Engine Marketing and Search Engine Optimization are two concepts in the Digital World that must not be missed. These practices are staples to achieving success online. It’s easy to assume that SEM and SEO mean the same Read More

Digital-marketing-in-building-a-better-brand

The Role of Digital Marketing in Building a Better Brand Experience & PR Strategy

The role of digital marketing in today’s fast-changing media environment is considered a threat to many traditional marketers. However, that’s not true. The digital techniques used in marketing and communication are simply faster, more streamlined, practical and versatile than traditional paper-based marketing. This write-up is not about the general benefits of digital marketing. It’s about Read More