Digital marketing efforts and building a strong online presence have never been more important than they were in the last few years. If you haven’t paid any attention to this yet, now is the time to amp up your marketing game and boost your digital transformation with fresh content. In this article, we will be Read More
Email marketing is one of the oldest digital communication channels and among the most successful ones. It is affordable, efficient, and easy to automate. On top of that, it enables you to reach out to an unlimited number of people at once, while implementing in-depth personalization. However, without an efficient email marketing funnel, your efforts Read More
When it comes to content marketing, what worked last year might not work now. In order to stand out, retain your audience, and obtain better results, you need to keep up the pace and stay agile. 2022 is set to be a big year for economic and marketplace changes and the content marketing trends that Read More
Content writing is both a creative and business-oriented process and, as such, it needs to follow clearly defined rules in order to be efficient and productive. The best way to achieve this is to set up a content workflow and provide detailed information about each stage of the pipeline. While organization and creativity are more Read More
Search Engine Optimization is a set of practices that can actually give you all the glory you have ever hoped for. However, what matters most is doing it the right way. All the blogs which gain higher SEO rankings on SERPs mainly follow two pathways – first, they follow the right method. And second, they Read More
As an entrepreneur, you need to focus your sales efforts on your most valuable customers, the people that can take your business to the next level. But are you aware of the value that every customer has for your company? Do you know the value of each customer that you reach with your marketing efforts? Read More
Digital Newspaper Subscriptions: Persuading Users to Cross the Paywall The toughest part of the publishing business is growing revenue by monetizing digital subscriptions. There are, generally, two subscription strategies substantial enough to sustain your business, or that can, at least, generate relevant income. One is to set up a paywall that people find worth paying Read More
The post purchase stage is probably the most important part of the buying experience. This is when things get real – the customer finds out whether the business keeps their promises, and if the products and services live up to expectations. It’s the moment of truth. Furthermore, what happens after the customer hits the “buy” Read More
What do you reckon with SEM and SEO – do you think one is better than the other? Search Engine Marketing and Search Engine Optimization are two concepts in the digital world that must not be missed. These practices are staples to achieving success online. It’s easy to assume that SEM and SEO mean the Read More
The eCommerce industry went through quite the transformation in 2021, and this year won’t be any different. Cutting-edge innovation, challenges with supply-chains, and figuring out the cookieless world, are just some of the highlights that kept marketers and business owners on their toes. These changes are far from over, so, to stay ahead of the Read More
Over the years, link building became one of the finest and most efficient SEO practices. In the beginning, backlinks were measured in volume – the more links pointing to a site, the more relevant it became. However, things have changed. The overuse of backlinks with little to no quality led to an en masse abuse Read More
Beta testing is a great way for businesses to identify usability issues and improve their products so that they answer their customers’ needs. While every development agency has dedicated quality assurance experts, they usually look at things from the company’s point of view, rather than the user’s. By creating beta testing programs, companies obtain access Read More
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