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Tutorial Category: Marketing

How to Measure Social Media ROI

Social media is the term used to describe online platforms where people can create and share content or participate in social networking. For brands social media is a powerful tool for building relationships with their target audience. But do people enjoy interacting with brands on social media? The data says: 53% of consumers say they’re Read More

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9 Tools to Use to Automate your Email Marketing Campaigns

Email automation is one of the most sought-after tools in marketing. However, managing it manually can sometimes be tedious, which is why these tools that we are going to talk about will massively help you with managing your email campaigns. Discussing Email Automation Before delving deeper into the tools, it is important to know exactly Read More

Keyword Research for SEO Done Right

Keyword Research for SEO Done Right

The one inbound marketing strategy that has remained consistent throughout search engine algorithm changes over the years is keyword research. The need to use keywords for your site to rank highly has always been essential, but how you approach these keywords will differ over time as new strategies are introduced and become opportunities to rank Read More