Have you ever looked at a product and thought about why it was so popular with consumers? Perhaps it was something that people find useful for their everyday lives, or maybe because it was being endorsed by a celebrity or someone popular. The latter is known as “influencer marketing”, which we will be talking about Read More
Video is a powerful and persuasive type of content and most marketers consider it to be an essential element of their marketing strategy. It can act as a visual brand ambassador telling the world about your story. Or it can help introduce prospects to your business and therefore increase your chances of capturing leads. If Read More
Software as a Service products (SaaS) are here to stay. They are easy to use, flexible, and they are everywhere. Regardless of whether you own an aspiring SaaS startup, or have an established brand providing many well-known products, customer care is a top priority for any company if they want to be successful. Usually, when Read More
Social media has a special role in any marketing strategy, whether it’s targeting businesses (B2B) or aimed at direct customers (B2C). And when it comes to Software as a Service or SaaS products, you have to plan carefully and think smarter in order to get the most out of your efforts. Why? The delicate part Read More
Remember the days when Artificial Intelligence sounded like a futuristic venture that would involve machines taking over the world? Well, here we are today, in that projected future. In this scenario however, these machines aren’t ‘taking over’ in a scary way. Instead, they are giving us an edge, especially in the world of eCommerce. What Read More
Are you planning to redesign your WordPress website with a user-friendly theme or improve its functionality by adding a new plugin? The end of November is approaching and this means it’s time for Black Friday and Cyber Monday deals. You can make some smart investments and upgrade your WordPress website as you have the opportunity Read More
If you’re marketing your product or service to other businesses, you already know that B2B lead generation is not easy. When talking about selling to business-to-business customers, usually this means dealing with a whole company or a team. Furthermore, business purchasing decisions often go through several phases and need the approval of different decision-makers and Read More
When it comes to security, most people mention internet proxies in the same breath as VPNs. While proxies are a great option when considering security, it would be a mistake to put them in the same category. It’s not just IT that will benefit from proxies, but the marketing department as well. The internet has Read More
Coronavirus has dramatically changed our lives in 2020. Most of us were locked up in our homes, not being able to do the things that we used to enjoy. Even our everyday lives have been affected, and some of us have to work remotely, as going to the office every day is posing a threat Read More
Are you still clinging to the traditional marketing channels when most of your consumers are making their buying decisions online? About 46% of the overall Google searches are related to local businesses and 97% of internet users make an online research on local companies to learn more before making a purchasing decision. With that said, Read More
If you’re trying to open a new business, then you should be aware that competition is fierce, no matter what industry you’re in. You have to think of certain ways to effectively market your brand so you can attract the right audience. Community building is one of the most effective marketing strategies as it can Read More
Intro Think about your website as being the display window of your shop in the online world. Just as with the physical stores, your website is the most important tool you have when turning your visitors into clients. The process of converting your engaged website visitors into potential customers it’s called lead generation. When talking Read More
