Intro Think about your website as being the display window of your shop in the online world. Just as with the physical stores, your website is the most important tool you have when turning your visitors into clients. The process of converting your engaged website visitors into potential customers it’s called lead generation. When talking Read More
Every business needs a proper marketing strategy in place. This is especially important during times like these – when unfortunate circumstances are changing our everyday lives. COVID-19 has affected most countries’ economies, which prompted a lot of businesses to change or improve their marketing strategies. What Is a Marketing Plan or Strategy? A marketing plan Read More
If you own a business and you market it online, then chances are you have heard about location-based marketing. As an entrepreneur, you have to make sure that you will target the right audience. Your business most likely has thousands of competitors all over the city or country, which is why you should focus on Read More
Duplicate content issues can seriously damage your SEO efforts. Especially in eCommerce websites, the chances of having duplicated pages are big. The reason is that online shops publish a huge amount of content – product descriptions, images, videos, user guides, etc. Most of the duplicated pages in eCommerce platforms actually come from product descriptions because Read More
It is undeniable that Instagram is one of the biggest social media platforms available to the public today. There are many reasons why small, medium, and even large-scale businesses are using Instagram to promote their brands. With over 1 billion active users, both B2C and B2B companies can benefit from using the said platform to Read More
One of the big differences between a seasoned designer and a junior one is the visual library he/she builds. What Is a Visual Library? This is the stuff in your head when it comes to UI elements and UX practices. What you have built and have an understanding of how it works. The richer your Read More
With the rise of social media in the last decade, all businesses — from eCommerce to traditional ones — have started to rely heavily on online platforms for their sales. So, they have to boost their presence on social media if they wish to succeed. Instagram is a popular social media outlet that you, as Read More
Everyone, entrepreneur or not, will agree that earning money without exerting too much effort and by capitalizing on what you already have is always a dream-come-true. One way to get additional income is through affiliate marketing. If you have a website with good traffic and a loyal audience, then you should give it a try. Read More
It is undeniable that Software as a Service (SaaS) has changed the global business landscape. For companies, cloud computing proved to be a boon which has allowed them to experience the benefits of implementing SaaS to their businesses. 38% of companies state they are running almost completely on SaaS. This number will probably continue to Read More
Videos are very popular content. Did you know that YouTube is the second most-visited website next to Google? And what does YouTube offer? That’s right – videos. Millions and millions of people visit the platform to spend hours watching all types of videos. eCommerce is also on the rise. This study predicts global eCommerce sales Read More
With businesses becoming more and more aware of the profiting potential of social media marketing, they might be looking at Instagram next. Why? Because with so many brands using these platform giants for business – and with 90% of Instagram users following at least one business – companies not using it might be missing out Read More
E-Commerce is on the rise. Right now, it’s growing quickly even though we are facing an emergency situation where we are spending more time at home safe. The data from Statista shows that online shopping is one of the most popular activities worldwide as it’s been constantly growing since 2014. Consequently, more and more businesses Read More
