Have you ever felt like your marketing strategy is not helping your business grow? Do you feel like you are stuck in a rut and in need of a refresh with your strategy? Are you looking for some marketing growth hacks? You are not alone, as a lot of entrepreneurs and marketing leads go through this dilemma at least once in their careers.
Being creative with your growth hacking strategy can help your brand expand and stand out from the competition.
What Is Growth Hacking in Marketing?
Growth hacking is a term used in marketing to explain a strategy that focuses on using creative methods to acquire many customers in a short period of time and without spending too much. It helps businesses grow and retain their following.
Growth hackers are people who focus on creating low-budget strategies to help brands grow and attract leads. They can also be involved with marketing, but not always. Growth hackers often include people who have other job titles as well, such as engineers, product managers, social media managers, blog writers, researchers, and SEO experts. Individuals who are connected to growth hacking are usually very analytical and focused.
This approach can be used for both B2C and B2B companies.
What to Ask When Generating a Creative Growth Hacking Strategy
- How do I create products and offer services that my target market would want?
- How do I do that without having to spend too much money?
- How can I gather ample data to understand what my customers want from me?
- What type of growth hacking strategies do I need to implement? Do I want to do it through product marketing, content marketing, or advertising?
- How do I continuously improve my products and/or services to promote growth?
- How do I generate trust between my brand and my customers?
Follow Your Competitors on Facebook
If you have a Facebook page for your business, then you’ve got to turn this setting on. Facebook business pages allow you to keep track of your competitor’s Facebook activities and updates. This helps you analyze their activities to help with growth hacking.
Here are some tips on how to do this:
- Visit their Facebook page and head on to the “message” button. See if they are using a messaging bot and what approach they are using to reply to their customers. Alternatively, you can also see their turnaround time on their page.
- Then, click on your competitor’s “Info and Ads” tab. This will allow you to see all of the current ads and promotions they are running so you can easily study each one of them.
- Next, you could go to visitor posts. This way, you can see what their customers are saying about them. See how the brand responds to its audience by taking a look at the comments. Take note of how they handle complaints and criticisms by simply reading about what they have to say.
- Afterward, take a look at the “Pages to Watch” feature and follow your competitors. Turn on your notifications so you can see what they are posting and when they usually advertise.
Inject Humor Into Your Content
Psychology is one thing that you should take into account when creating an innovative marketing strategy. Use humor in your content to make your customers feel happy. This will also make your brand more relatable.
However, you should never try to force it. Humor should come naturally, and people can tell if you are trying too hard to be funny.
How does this relate to marketing growth hacks, you might ask? Using humor to relate to your clients and blog readers can help you acquire loyal customers. Since you are catering to business owners as well, you can try to inject some type of fun and humor about owning a business in your content while still sounding professional.
Include Predictions in Your Articles
People love reading about future innovations, as most of them would like to know what’s in store for them. Create articles based on future trends and hacks- just make sure you have enough proof and data to back up your claims.
Using predictions can help people trust you, but it also has to be accurate. Once people know they can put their faith in you, they will then consider choosing your brand to give them what they need. Articles are also a great way to acquire new patrons without spending too much money.
Make Use of Google Related Search
If you are running out of content ideas, then go ahead and look at the “Google Related Searches”. Simply type a keyword in and go to the bottom of the page to look at the related searches that people type on Google.
This is an easy way to find new keywords and ideas that you can use in your future content. It will make your planning a lot easier, plus, you’ll get to post creative content that your audience hasn’t seen from you before.
You could also take a look at what your competitors are doing and which posts are the ones people are commenting on. The more high-quality content you put out, the more people you will attract, which can help your brand grow exponentially.
Participate in Hashtag Themes
Participating in hashtag themes will increase your chances of being seen on social media. Brand visibility can attract new followers and leads. Go on Instagram and search for hashtag themes that are related to your industry.
Although it might feel a little odd to join hashtag themes as a B2B company, it’s good to think outside of the box and be open to new ideas. This way, you can also experiment to see which ideas to keep and which ones to let go of.
Advertise Through Banners, Car Wraps, and Murals
If you are looking to increase your visibility in your area, then consider advertising the old-fashioned way. Everyone is about putting their ads out online, however you should never overlook other advertising options such as banners, murals, and car wraps.
This will also help you build a sense of community in your area and meet like-minded business owners, who might eventually turn into potential customers.
Try the Act of Gift-Giving
As we mentioned earlier, customers love free stuff. Make your loyal B2B clients feel special by sending them personalized gifts. It doesn’t have to be anything extravagant either – even just a simple mug with their name on it can make their day.
Send Handwritten Letters
Now that everything seems to be done online, sending handwritten letters to your customers is seen as a grand gesture. Consider including a handwritten note to your patrons when sending out gifts to them. Even just a few sentences can make a huge difference.
Taking good care of your current and loyal clients can help your business expand. Personalizing their gifts and letters will make them appreciate your brand even more. This could also lead to them recommending you to their friends, family, business partners, and colleagues, which is a great way to get new leads.
Go on Live Streams
We all know that video marketing is huge these days, but you can amp it up by doing live streams. You can use your Facebook or Instagram page to do this so that B2B companies can easily access your video. Here you can talk to your customers and address their comments and concerns in real-time so they’d feel more connected to the brand.
Create Graphs and Charts
Another great content marketing growth hack is creating graphs and charts. These are easier to digest and understand, which will help make your readers excited for the future content that you will put out.
Creating a thorough and well-thought-out content strategy will greatly increase your chances of acquiring new readers and even possible leads.
Give a Face to the Brand
Introducing your employees is a great way to humanize your brand. It allows your customers to see who they are working with. This will help create a sense of trust between you and your B2B patrons as well. You can include a photo and short description of your employees on the “About Us” or “Meet the Team” page.
Be Open to Collaborations
Consider collaborating with bloggers and experts in the industry. This will help increase brand awareness, plus, people tend to trust companies who partner up with people that they are already familiar with.
Additionally, you can also partner with another business that’s similar to yours that way you will be targeting not only followers you have in common but those that are exclusive to the other business as well. . You can collaborate through blog posts, webinars, live videos, or even through events.
If your main goal is to increase your online engagement, then gamification is the way to go. This encourages your guests to carry out certain actions to make your engagement stats a lot better – without spending too much money.
Additionally, gamification can help you collect and measure data, generate leads, and improve customer experience. Different types of gamification techniques include earning and giving out badges, rewarding your audience with digital prizes, and advancing through leaderboards.
Make a Statistic List
If you are running out of content ideas to put out, then consider making a list of statistics. Informative stats will interest your readers, especially if they are new and never seen before on other sites.
Be sure to do ample research and compile all of the relevant and important information. Cite reliable sources and always be ready to answer your guests’ questions.
Do not be afraid to try something new with your marketing strategy every once in a while. You can always go back to the drawing board and tweak a few things, or you can also create completely new strategies.
Coming up with new growth hacking ideas should be part of your business since it allows you to try out new ideas to grow your brand further.
Write a comment
Growth hackers outperform the competition in a lot of different areas, such as SEO, social platforms, and email marketing. While marketing is the major responsibility, other parts of the business channel, including product planning and efficiency, are sometimes included in the process.