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Have you ever used tracking solutions for your eCommerce business? What eCommerce metrics should you care about? In this article, we will talk about the KPI metrics that you should track for your website. Successful online stores track every interaction on their sites. Although this is not necessary; you should consider measuring these eight fundamental […]

Hello Marketers – Are You Ready for Data Analytics?

People say that great marketing is an art form and should be treated as such. However, who says that art and science can’t mix? Data analytics has become an inseparable part of the modern marketer’s day-to-day and a powerful tool in our strategic arsenal. We rely on data like never before and use it to […]