You’ve carefully built your website and you’ve spent days and months on design and depth. This also might include hours of tweaking on the webpage. But there’s only one big issue – it loads slowly! When it comes to online experience and conversion rate, speed is a vital factor. If your webpage is not fast Read More
Your website says a lot about your business, but solely building a good site isn’t enough. What you need is a message that highlights how your brand is different. In other words, you need to craft your unique value proposition and communicate it effectively. As a marketer you need to tell people what makes your Read More
When one hears the word ”leads”, numbers often seem to come to mind. But that isn’t always the case when we’re talking about leads. Some think it is just about listing names and data of every contact that comes across your website or dedicated channels. However, it’s not just about getting as many contacts as Read More
Have you ever heard of hyper-personalization? This concept is becoming increasingly common in many business fields and offers unique opportunities to digital marketers. To this end, it’s worth considering how it works and how you might be able to utilize it for promoting your business’s marketing successes and profitability! So, without further ado, let’s take Read More
The world of SaaS is quite a unique place. It is a special setting where technology meets art and where smart meets creativity. Together they drive innovation and help take businesses to new heights, but there is a dilemma. The final product of SaaS brand’s efforts is software. And the thing about tech is that Read More
Measuring the performance and traffic of your website can be difficult if you don’t know what to quantify. To comprehend the process, you need to understand what you measure first, why you measure it, and how you can use those measurements to learn how to increase website traffic. Recommended: How To Use Sumo Like a Read More
Artificial intelligence has become an inseparable part of contemporary digital marketing. We rely on various tools to automate repetitive tasks, track campaign KPIs, communicate with our clients, and bring in new leads. These solutions allow us to adopt a data-driven approach to decisions and improve how we do business. However, if we rely only on Read More
One of the best ways for a company to stay agile when facing business and technological uncertainty is to foster a growth mindset. This essentially means instilling an internal philosophy of learning instead of simply knowing it all. It’s about embracing the unknown and being confident in your team’s capability to innovate, iterate and improve. Read More
Since the birth of social media, businesses all around the globe have been trying hard to engage their audience in a meaningful way on social media.
Average revenue per user, or ARPU, is a widely underestimated metric that enables you to make sense of customer behavior and relate it to revenue fluctuations. When running a business, keeping up with all the important metrics and KPIs may seem like an endless avalanche of diagrams, equations, reports, and paperwork. However, cumbersome as it Read More
Publishing case studies is one of the oldest and most effective types of content marketing. In the context of business-to-business, a case study is the analysis of a project you have successfully accomplished which identifies the problem points, the proposed solutions, the implemented actions and the end result. In essence, it’s a customer success story Read More
We know content mapping and psychographic targeting may sound like complicated topics, but they aren’t really. To demonstrate this, let’s focus on content mapping first. Basically, a content mapping is the idea of “delivering the right results, to the right people, at the right time.” In other words, it’s a map of your campaign. It Read More
