Predicting what B2B clients will buy from a brand is almost impossible unless you have only one specific product or service that you offer. This is one of the reasons why collecting data and analyzing trends is vital to keep that marketing ball rolling. By understanding what the customers are searching for, B2B companies can Read More
If you’re new to digital marketing for startups and aren’t sure which tactics would always work, then this article is just for you. Building your own company can be a lot of work. From drawing up a business plan, conducting market research to creating your website and developing your product. There are so many things Read More
In a way, brands are like people. We need to feel that we know them so that we can trust them, love them, and choose them over others. That’s what we, as customers, need, and that’s exactly what companies desire – to be easily recognized and trusted. However, the marketplace is crowded with brands. If Read More
In marketing, there are, generally, two types of visibility: external and internal. The former is the one that most business owners usually focus on, while the latter tends to be put on the back burner. However, both are equally important, as lack of visibility can result in the loss of revenue and a high employee Read More
Finding the best product-market fit is one of the cornerstones of business success. The value proposition canvas is a tool, designed to help companies do this with ease, by matching their solutions with the customer’s needs, and market demand. The framework encourages businesses to research and understand their target audience in order to provide products Read More
Loyalty programs are often considered more of a B2C tool, designed to encourage customers to buy more products. However, the model can be successfully adapted by companies that cater to B2B clients, and can potentially deliver even more satisfying results. A B2B loyalty program is a two-way street. This means that, as such, it has Read More
As a digital marketer, you have likely come across the terms search retargeting and site retargeting. However, what you may have missed is that, although these sound similar, they are actually quite different. Let’s say you’re looking for a new coffee table, but you don’t have a brand in mind. What do you do? You Read More
Payment options are a huge deal, especially when it comes to online shopping. Individuals have different preferences when it comes to payments, and as a merchant, you should be open to exploring these options. So if someone asks you why you would want to install WordPress PayPal plugins”, you may come up with reasons such Read More
For a business to flourish and make a profit, its products and services need to be the foundation of its success and be well-accepted and appreciated by the target audience. In other words, there has to be market demand for them. The customer’s needs can be identified through various methods of market research, and those Read More
Getting a new client in the B2B industry is much more complicated than in the B2C. The B2B sales cycles are getting longer. In fact, according to the Aberdeen Group C-level executives, VPs, and Directors across several B2B industries provided the following reasons why: 77% agreed that they conduct a more detailed ROI analysis before Read More
Dynamic pricing is a controversial topic that has been talked about a lot in the past few years. Technological progress and advanced artificial intelligence (AI) algorithms enable companies to constantly track customer purchase behavior and base their decisions on it for the sake of profit. Amongst the benefits of AI for digital marketing is the Read More
Catering to your customer’s needs and providing a top-notch experience is an integral part of running an eCommerce business. You have to offer high-quality products, lightning-fast customer service, and an eye-pleasing well-functioning website. However, regardless of whether you own a simple online store, a major marketplace that connects millions of sellers and buyers, or a Read More
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