Do you sell products or services online? Do you want to increase your conversions and turn your website visitors into customers? If the answer to these two questions is positive, a content marketing strategy specially oriented for eCommerce would help you out. The main advantage of content marketing in comparison to paid advertising is that Read More
Launching an eCommerce store is fairly straightforward, but building one that will actually make a profit is a whole different story. Just like with any other venture, setting up an online shop poses many different challenges. There is so much information to sift through, and calculations to make. To be successful, you need a business Read More
When it comes to eCommerce, social media video marketing is the future. However, if you have not hopped on this trend yet, fret not, we are here to help you change that. Social media platforms are powerful tools for businesses today. People heavily depend on these channels to educate themselves, connect with friends and family, Read More
As the online shopping industry expands, there are some major eCommerce challenges sellers have to face. According to Statista, the retail eCommerce revenue in the US alone amounts to over $4.5 billion in 2021, and is expected to grow by $1billion over the next five years. With such explosive growth, no wonder threats to businesses Read More
As a digital marketer, you have likely come across the terms search retargeting and site retargeting. However, what you may have missed is that, although these sound similar, they are actually quite different. Let’s say you’re looking for a new coffee table, but you don’t have a brand in mind. What do you do? You Read More
Dynamic pricing is a controversial topic that has been talked about a lot in the past few years. Technological progress and advanced artificial intelligence (AI) algorithms enable companies to constantly track customer purchase behavior and base their decisions on it for the sake of profit. Amongst the benefits of AI for digital marketing is the Read More
Catering to your customer’s needs and providing a top-notch experience is an integral part of running an eCommerce business. You have to offer high-quality products, lightning-fast customer service, and an eye-pleasing well-functioning website. However, regardless of whether you own a simple online store, a major marketplace that connects millions of sellers and buyers, or a Read More
Raise your hand if you love shopping! OK, OK, maybe not everyone is a shopaholic, but most people enjoy buying things at least once in a while. For many customers out there shopping is not just a chore or necessity, it’s a way of life. And they are the ones who move the eCommerce industry Read More
Online retail is at an all-time high. According to Statista, in 2020 alone, over 2 billion people purchased products and services online resulting in e-retail sales surpassing a whopping 4.2 trillion US dollars worldwide. With so many people shopping on the web the eCommerce world is growing exponentially, and WooCommrece is confidently heading to the Read More
Are you looking for a way to give your eCommerce sales a boost? If so, has discount strategy crossed your mind? When employed wisely a discount campaign can yield a healthy increase in revenue. But you need to pay attention – if handled poorly, it can devalue your bottom line. Choosing the most appropriate discount Read More
Building your own website and finally starting the business that you’ve been planning is one thing, but keeping it organized is a different story. It can help with increasing your sales, getting new leads, and keeping your customers returning. In the eCommerce world, the so-called taxonomy is used for eCommerce optimization and classification of the Read More
Abandoned shopping carts are a pain every online vendor knows well. The reasons it happens differ but the outcome is the same – unfinished purchases, shoppers lost and revenue drops. In a nutshell, shopping cart abandonment is when an online store customer adds a product to the cart but leaves the website before completing the Read More
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