You’ve developed your SaaS product, and every element of it seems awesome! Your software is ready, you believe in your competitive advantage, and you’ve developed a landing page that will be irresistible to prospects. However, as soon as you launch your SaaS promotional campaign – nothing happens! Few users respond to it, and even the Read More
Note: Google Optimize had been deprecated in September 2023. For a tactical guide on running experients, read our complete A/B testing guide. Optimization is vital for reaching the maximum potential of your marketing funnels and campaigns. However, each tweak and A/B testing process on a given website won’t mean that you’ll have an immediate increase Read More
One of the biggest barriers for UX and ad monetization success is discovering and satisfying user requirements. When you develop your website, it’s mandatory to consider the needs of your target users. This practice would be perfect if everyone in the digital publishing space knew exactly what the users crave for in a web experience. Read More
It’s not a secret that mobile-grounded ad impressions are the major driving force behind successful advertising campaigns. Moreover, according to Digiday, the ad spend on mobile is up to $24 billion, with Google raking in a massive $19 billion of that! Mobile became, and it will remain, the dominant way in which users access the Read More
Growing a digital magazine involves lots of hard work, starting with the editorial process, writing articles, and building relationships with the readers. When you reach a certain point in your success, you’ll want to scale more, re-establish your magazine, gaining more followers, readers, interactions, and conversations on your site. This is where Google Analytics steps Read More
Reaching your target users through search engines matters! Even more, the majority of users choose to buy from a business that is on Google’s first search engine result page. This is why it is no surprise that the best brands in the world invest heavily to improve their SEM strategies and achieve success with their Read More
In the digital age of globalization, your website is everything. Even if you own a brick and mortar store, your website is often the first thing potential customers experience about your brand – call it your digital front door. Your website’s design has a large bearing on how customers find your company, how much time Read More
Among the different social media platforms, LinkedIn is the most effective marketing tool for B2B businesses. According to LinkedIn Marketing Solutions Blog, it is the most-used social media platform by Fortune 500 companies. For some business owners, it may be a great opportunity to reach out to the big players in the industry. But others Read More
Search engine optimization (SEO) is absolutely crucial for any new WordPress online store. The reason is simple: if your website ranks higher, more customers will be able to find and support your online store. So, to help drive traffic to your new store, you will have to know how to optimize your website. However, SEO Read More
The digital world is a fast-moving, ever-changing one. Users, marketers, and brands are quick to jump on new trends and technologies as they emerge. What this ultimately means, though, is that brands will need to develop a thorough understanding of these trends to stay ahead of the competition. Here are some technologies you should already Read More
Marketing nowadays is an iterative process driven by data. It’s not enough to promote your content but it can reach the people that are interested in it, the audience whose intent is aligned with your business. Just think of the products that are hyped nowadays. All of them are personalized to fit the requirements of Read More
Your WordPress website is created for one purpose – to help find the answer or the solution through your products or services. This should be not only your top priority but your main focus, the need to be online and in the right place and at the right time. This is where Search Engine Marketing Read More
