In SEO, a lot of times we talk about expertise, authority, and trustworthiness. But how does one establish credibility and legitimacy? How do you send signals to Google that you are a master in your field, and your content is high-quality and professional? Here’s where semantic SEO enters the room, sits around the table with Read More
Marketing funnel content mapping and content journey mapping allow businesses to provide the right type of content at every step of the customer’s journey. Building a relationship with your customers and convincing them that what you offer is exactly what they need takes time and effort. From their first touchpoint with your business to the Read More
Brilliant ideas to engage your audience can come anytime, and they need to be unique in order to set you apart from your competition. With that said, successful content marketing campaigns always have some common elements. No matter how solid your tactics are (such as SEO, backlinking, ads, PPC, etc.), the brand message is and Read More
1, 2, 3, 4, 5, 6, 7, 8… that’s it! The average user attention span in 2022 is just 8 seconds! Be honest, how many of you have already looked at your phones or started doing something else just while reading the intro of this article? It’s okay. Human attention span has been declining slowly, Read More
It is easy to craft a catchy title to attract your customers, but what if they find your blog posts useless? They will simply run away from your website and never come back.
If you are looking for ways to grow newsletter subscribers, you must already invest a lot of effort in perfecting your content strategy. In fact, numerous organizations with solid online presence have found that enhancing various marketing campaigns is essential for their success. Simply having a company website doesn’t cut it anymore. 58% of users Read More
Blogging is the pinnacle of content marketing and has proven to be the most reliable and successful way to build traffic and attract an audience the inbound way. However, for your blog to be a business endeavor that lives up to expectations and contributes to your bottom line, you need to approach it strategically. That’s Read More
Homepage is like the face of any website. In this article we will be focusing on some of the common home page mistakes and simple ways to avoid them.
If you are running a podcast show or planning to launch one any time soon, you need to consider the available podcast monetization options. Podcasts are great and people can’t seem to get enough of them. In fact, in the last ten years, the number of podcast listeners globally has been steadily growing. And why Read More
Pillar pages and topic clusters are an SEO approach that’s highly beneficial for improving a website’s relationship with search engines. They are a great way to up your content marketing game and improve the way bots crawl and index your pages. On the one hand, adopting this approach will warm up search engines toward you. Read More
During the past decade, memes have turned into a part of modern culture, a way to express emotions, and a rapidly-spreading humorous phenomenon. Memes have crawled into every part of our lives, and business is no different. Meme marketing is not just a phase, it’s something to take seriously. Moreover, the power of meme marketing Read More
SEO specialists are always looking for ways to improve click-through rates, get on top of the SERPs. However, in recent years, there’s a new digital phenomenon, called zero click searches. These searches have changed the rules of the SEO game, and bring their own advantages and disadvantages. Stay with us to find out more about Read More
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