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Tutorial Category: Marketing


The Role of Digital Marketing in Building a Better Brand Experience & PR Strategy

The role of digital marketing in today’s fast-changing media environment is considered a threat to many traditional marketers. However, that’s not true. The digital techniques used in marketing and communication are simply faster, more streamlined, practical and versatile than traditional paper-based marketing. This write-up is not about the general benefits of digital marketing. It’s about Read More

The Secret Power of Smarketing

The Secret Power of Smarketing

There is a great love story to tell about sales and marketing. They are two different teams with an odd level of uniqueness between them. When tied together, these two can make bridges and scale walls. An organization can achieve great things with the power of Smarketing. Let us look carefully at how these two Read More