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Tutorial Category: Marketing

Content Curation Benefits

Why Content Curation Is Important in Your Marketing Plan

There’s never enough quality content. In today’s content-driven marketing terrain, marketers can produce a staggering amount of content. But, most marketing professionals don’t have the time, people or budget to produce and publish enough quality content. And this is where content curation comes into play. What Is Content Curation? Content curation represents finding, organizing, quoting Read More

guide to targeting

The Marketer’s Guide to Targeting in Q3 2018: New Horizons, Challenges, and Opportunities

Content marketing costs 62% less than traditional marketing and results in about 3 times as many leads. When we add up the fact that the biggest priorities of marketers are generating website traffic and converting prospects, the importance of inbound practices is becoming undeniable. Delivering the right content to the right people at the right Read More