Establishing yourself as the go-to provider of quality content, guidance and information in your niche can be a daunting task. As someone with content authority, you would be able to create content that reflects your personal style of storytelling and still carry weight with a lot of people. The reason for this is simple – Read More
The purpose of all the digital marketing efforts a company embarks on is to drive the customer to its website and convince them to convert. Businesses invest countless hours and billions of dollars to design elaborate strategies to attract the customer’s attention and gently guide them to their specially designed sales, product, and landing pages. Read More
Google has recently announced that it will be deprecating Universal Analytics, the version of Google Analytics that has been used by websites ever since its initial release in 2005. As part of the process, Google will fully retire Universal Analytics on July 1, 2023. If you own or manage a website this may have an Read More
You’ve heard it by now – video is the present and the future of marketing. And the statistics about video marketing for business show it! 82% of Internet traffic is video content in 2022. Currently, YouTube is the second most visited website worldwide. People spend about 1 billion hours watching videos there every day. However, Read More
Headlines are the number one factor that helps consumers decide whether or not to click on your web content. If you don’t capture your audience’s attention with the headline, the chances are, you will never get web traffic from them. As the main indicator for the context of your content, headlines have the power to Read More
Marketing would have been much easier if we were able to read people’s minds. Just imagine knowing exactly what the customer wants and needs! You’d be able to create the perfect products, say the right words, and, practically, swim in market demand. While this is just daydreaming and is quite impossible, sentiment analysismay easily be Read More
Every year brings its own trials and opportunities in the marketing world, and 2022 will not be an exception. As marketing trends come and go, and as businesses use various marketing techniques to attract the customer base, one has to contemplate on how to navigate in the ever-changing marketing world. This is why we took Read More
While many businesses are focused on SEO, SMM, and other forms of conversion rate optimization, email marketing can be easily overlooked. This is due to the common misconception that email communication is outdated and won’t work anymore as it used to. As a matter of fact, email marketing, when done well, is unstoppable! The click-through-rates Read More
The evolution of the key ranking factors for SEO has prompted business owners and marketers to refine their skills and resort to more sophisticated techniques to rank in search engines. While SEO changes in a technical sense, the underlying principles, and concepts of ranking higher on Google are practically the same. When it comes to Read More
Anxiety and stress have always been major issues in most workplaces. According to a study done by the Mental Health Foundation, about one in 6 people experience mental health issues in the office. Furthermore, the concern for mental health stability in the workplace grew during the pandemic, as most employees experienced uncertainty – financial and Read More
Crawl budget is one of those SEO terms you’ve probably heard marketing people talk about. However, do you know what it means and what it’s all about? Not to worry, we’re not here to test you. On the contrary, we’re here to help you understand all about crawl budget, why it’s important, and how you Read More
Today, we’re flooded with data from virtually everywhere and information overload is a reality. According to Statista, people consume about 50% more information than just 10 years ago. Our brains are configured to handle a certain amount of information regardless of what we’re looking at. However, technology has helped us adapt and pick things up Read More
