Most marketing strategies are all about generating massive amounts of leads and moving them down the funnel to be nurtured until a fraction of them become clients. The idea is to have a maximum of viable audience exposed to your message and hope they find what they need in your products, right? This approach has Read More
When it comes to customer retention, you need to think about more than just having your existing clients stay longer on your website and continuously keeping them coming back. It’s the process of maintaining a good relationship with your customers and gaining their trust and loyalty, so they want to stay with you. Brands are Read More
Digital storytelling encompases all innovative ways in which marketers can share content and raise the appeal of their brand. Storytelling is a tried and true method that helps individuals, organizations, and institutions communicate, educate and connect. By creating stories on Instagram, short YouTube videos, insightful Tweets, or Facebook announcements, businesses have plenty of opportunities to Read More
Building a loyal audience can easily be named the most challenging part of the digital publisher’s business. However, it’s easy to lose track of readers when you are struggling to stay on top of changing ad standards, battling fake news, and figuring out the two-click penalty, all the while trying to grow revenue. Without faithful Read More
Having an extraordinary service page can help your B2B website attract more attention and help your company stand out from its competitors. Keep in mind that B2B and B2C customers have different needs, so your service page should make it apparent that you know what your buyers are looking for. These pages are dedicated to Read More
SaaS companies should be especially diligent with their websites because their products and services are strictly digital. The website is their online home and the main touchpoint with their customers. The website, in itself, should be informational, easy to navigate, and clear about the products and services they provide. But it should also help the Read More
The one thing that is certain when you are starting up a new business, it’s that you need clients and you need them asap. But growing a network of viable contacts is not easy and does not happen overnight. This is where lead generation comes in. In a nutshell, lead generation is the process of Read More
Hey marketers, it’s time to talk about marketing for Generation Z. We know every marketer adores the Millenials, but the time has come to welcome the new kids on the block. The Digital Natives have arrived and they’re not going away anytime soon. Gen Zers behave quite differently compared to the generations that came before Read More
Staying in touch with your clients and having the ability to respond asap to every query they have can be a valuable asset to your business. However, the internet never sleeps and people nowadays demand immediate attention whenever they have a question – be it in the middle of the night or when you’re on Read More
Pay-per-click or PPC campaigns are mostly used to increase sales and generate leads for businesses. This is usually done by driving traffic to your website from ads displayed in the search results. However, when done right, PPC can also be used to build awareness around your company and increase brand recognition. Increased recognition helps you Read More
User Experience (UX) research is the study of target audiences in order to understand their behaviors, observations and needs through various feedback methodologies. It’s a process of designing easy-to-use products that are a pleasure to engage with. With the goals to enhance the entire user experience and ensure that individuals are able to find delight, Read More
Measuring sales volume is an important part of every business. It helps you segment your revenue and assess how your products perform on the market. By monitoring whether items in your catalog meet KPIs you can optimize your marketing and sales processes, improve your campaigns and increase profits. But what exactly is sales volume? Sales Read More
