Conducting market research is a tough job but, if done right, it can significantly improve the success rates of any business and its endeavors. Unfortunately, companies often find the task too overwhelming and tend to quickly outsource the process to a third-party agency. However, no one knows your products and customers better than you do Read More
To grow your business, you don’t have to sell to everyone. There are not a lot of products in the online world that appeal to every single person on Earth. Discovering your customers and targeting them is the concept that stands behind the STP model of marketing. The acronym stands for the following key parts Read More
Consumers today are more conscious of the products and services that they purchase. With a plethora of online information, customers now consume facts and statistics before deciding to buy. In fact, according to Conductor, 131% of shoppers are more likely to buy after going through educational content. So, what is consumer education? It is defined Read More
Like it or not, our online lives are dominated by search engines, and this goes for both consumers and companies. People discover the digital world through Google and other similar portals and what they find defines their day-to-day, work-life, and purchasing decisions. To be able to capitalize on this and build a solid online brand Read More
Link building is an important part of any successful SEO strategy, and a key search engine ranking factor. Used alongside unique content, on-page SEO, solid technical SEO foundations, great user experience, and optimized site performance, it can effectively drive more organic traffic your way. Links can help you earn expertise, authority, and trustworthiness from Google. Read More
Digital advertising is a major component of today’s marketing strategies and if you have not included it in your business strategy yet, it’s time to change that. Whether your company is a B2B or B2C, digital advertisements can help you expand your online presence, foster more conversions and secure more sales. Implemented correctly, digital advertising Read More
As a digital marketer, you should know that link building is one of the top three most important Google ranking factors. Just as the type of links matter, so do the words used to describe them. In the SEO world, these phrases are known as anchor texts or just anchors, and they are more important Read More
Are you looking for a way to give your eCommerce sales a boost? If so, has discount strategy crossed your mind? When employed wisely a discount campaign can yield a healthy increase in revenue. But you need to pay attention – if handled poorly, it can devalue your bottom line. Choosing the most appropriate discount Read More
One of the main tasks for digital marketing professionals when working on their SEO strategy is to research keywords that are perfectly suitable for their content. They help blog posts and web pages rank better in searches, making them visible to the right target market. However, targeting the right keywords is not always a walk Read More
Marketing is all about convincing consumers that what your company offers is exactly what they need. But the thing is, that people today are aware of this. They know that your goal as a marketer is to influence them with your message. That’s what makes them untrusty of ads and commercial campaigns. Whom they trust, Read More
Buyer intent indicates a lead’s willingness to purchase your product or service. It includes behavioral signals to help businesses identify in which stage their potential customer currently is so marketing and sales teams can effectively guide them when making a purchase. Understanding it is a powerful way to grow your qualified leads. Its data can Read More
Standing out in a sea of competitive marketers and content creators can be overwhelming. You have to make sure that you are using the right tools and have been implementing effective strategies that set your brand apart from your competition. Without these efforts, your website might not have the desired level of depth to reach Read More
