If you’re new to digital marketing for startups and aren’t sure which tactics would always work, then this article is just for you. Building your own company can be a lot of work. From drawing up a business plan, conducting market research to creating your website and developing your product. There are so many things Read More
In a way, brands are like people. We need to feel that we know them so that we can trust them, love them, and choose them over others. That’s what we, as customers, need, and that’s exactly what companies desire – to be easily recognized and trusted. However, the marketplace is crowded with brands. If Read More
In marketing, there are, generally, two types of visibility: external and internal. The former is the one that most business owners usually focus on, while the latter tends to be put on the back burner. However, both are equally important, as lack of visibility can result in the loss of revenue and a high employee Read More
Marketing partnerships are an invaluable channel for powering up a brand or business. They build credibility and trust, create relevance, and unlock new audiences and marketing channels. One particularly exciting way to create a strategic alliance with another company is through co-marketing. Co-marketing is a business approach where two brands combine forces to promote each Read More
What is a house without a solid structure? Well, it would probably tumble down with the first storm. The same applies to WordPress websites too, especially if you want to establish your business on Google. Just as you would build your house, you must build your WordPress website from the ground up. WordPress is the Read More
Not so long ago, browsers were only used to browse the web, and the web itself was just a combination of email, the news, and a bunch of gossip sites. And here we are today, practically living online and surrounded by a myriad of digital opportunities. Web technologies advance and evolve and ever since the Read More
Looking for a new effective way to improve your SEO strategy? Try interactive content. The SEO landscape is forever evolving, requiring webmasters to be more creative and authentic. Since user experience has become an important page ranking factor for Google, creating and sharing content without encouraging user reaction isn’t useful anymore. Interactivity is a powerful Read More
Digital marketing is the backbone of every company today. In fact, it’s one of the most powerful and exciting tools that modern marketers can use to support business growth and establish a strong brand presence. To make the most of all that digital marketing has to offer, you need a framework that focuses your efforts Read More
When optimizing your PPC campaigns, return on ad spend, or RoAS, is the ultimate metric to keep an eye on. Tracking it enables you to diagnose the bottom line of paid advertising and can show you whether there’s room for improvement in your strategy. Calculating return on ad spend is relatively straight-forward and simple, and Read More
Blogs can be extremely powerful lead generators. So powerful that B2B companies that have a blog report 67% more leads than those who do not. That’s because of the social media and Google phenomenon as people might not be talking about brands daily but they do at least a dozen searches per day, share viable Read More
Finding the best product-market fit is one of the cornerstones of business success. The value proposition canvas is a tool, designed to help companies do this with ease, by matching their solutions with the customer’s needs, and market demand. The framework encourages businesses to research and understand their target audience in order to provide products Read More
Loyalty programs are often considered more of a B2C tool, designed to encourage customers to buy more products. However, the model can be successfully adapted by companies that cater to B2B clients, and can potentially deliver even more satisfying results. A B2B loyalty program is a two-way street. This means that, as such, it has Read More
