Finding the best product-market fit is one of the cornerstones of business success. The value proposition canvas is a tool, designed to help companies do this with ease, by matching their solutions with the customer’s needs, and market demand. The framework encourages businesses to research and understand their target audience in order to provide products Read More
Loyalty programs are often considered more of a B2C tool, designed to encourage customers to buy more products. However, the model can be successfully adapted by companies that cater to B2B clients, and can potentially deliver even more satisfying results. A B2B loyalty program is a two-way street. This means that, as such, it has Read More
What we now know as Black Friday is the day after Thanksgiving in the USA. It’s the day when retailers offer huge discounts and people flood the shops in order to grab the best deal they can. Also marking the start of the Christmas shopping season. Black Friday always takes place on the last Friday Read More
As a digital marketer, you have likely come across the terms search retargeting and site retargeting. However, what you may have missed is that, although these sound similar, they are actually quite different. Let’s say you’re looking for a new coffee table, but you don’t have a brand in mind. What do you do? You Read More
Payment options are a huge deal, especially when it comes to online shopping. Individuals have different preferences when it comes to payments, and as a merchant, you should be open to exploring these options. So if someone asks you why you would want to install WordPress PayPal plugins”, you may come up with reasons such Read More
Technology is one of the driving forces behind progress. Computers and digital tech make our personal and business lives easier, by enabling us to manage complicated tasks, communicate, discover the world around us, and push even further progress. However, we all know the frustration when a tool or program we are using doesn’t “understand” us. Read More
For a business to flourish and make a profit, its products and services need to be the foundation of its success and be well-accepted and appreciated by the target audience. In other words, there has to be market demand for them. The customer’s needs can be identified through various methods of market research, and those Read More
Getting a new client in the B2B industry is much more complicated than in the B2C. The B2B sales cycles are getting longer. In fact, according to the Aberdeen Group C-level executives, VPs, and Directors across several B2B industries provided the following reasons why: 77% agreed that they conduct a more detailed ROI analysis before Read More
Black Friday and Cyber Monday 2021 are almost here! And you know what this means – huge discounts on some of the best WordPress plugins, themes, bundles, and hosting services! For us at DevriX, when it comes to WordPress development, high-quality, professional, and scalable solutions are of the utmost priority. That’s why we’ve picked for Read More
Growth marketing or growth hacking has been around for years, especially among startups. The question is do all modern marketers know what it really means, and are they aware of how to leverage it outside the startup frame? Scaling a business has many challenges, and learning the best strategies to help you grow your company Read More
Dynamic pricing is a controversial topic that has been talked about a lot in the past few years. Technological progress and advanced artificial intelligence (AI) algorithms enable companies to constantly track customer purchase behavior and base their decisions on it for the sake of profit. Amongst the benefits of AI for digital marketing is the Read More
Choosing whether to have a one-page website or not can be tricky, because single page and multiple pages websites can both be a great option. In one case, you have a unified one-page experience, and in the other you can make sure that you have all the pages that you need on your website. These Read More
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