Choosing whether to have a one-page website or not can be tricky, because single page and multiple pages websites can both be a great option. In one case, you have a unified one-page experience, and in the other you can make sure that you have all the pages that you need on your website.
These two web design methods both have their unique advantages and disadvantages and if you want to know which is better for you, first, you need to figure out your business goals and the type of content that you plan to host on your website.
Perhaps you want to offer just precise information, a call-to-action, and nothing more, then a single page solution would be great for you. But, on the other, over time as your company grows so should your website. You may find out that your clients need more than what you envisioned when you decided on a one-page experience. Then you’d need to consider redesigning your property and implementing a multi page website.
Furthermore, nowadays when making a new website, you have to do it with search engines in mind. And SEO for single page vs. multiple pages may also differ.
With that being said, let’s have a look at the advantages of one page vs. multi page websites and see which type you can choose to maximize the benefits for your online presence.
For years the multi-page website has been a safe structure that ensures familiar UX for visitors. However, with the advance of browser technology and content management systems improvements, single-page websites became a trend in the web development industry as well.
A one-page website is an excellent choice if you want to use the design as a preview, such as for a landing page or your portfolio. This means that this type of web design is not ideal for every niche and business.
So let’s look at the advantages and disadvantages to help you decide whether you need a one page website or not.
Benefits of a Single-Page Website
Here are some of the top benefits of single page websites:
It’s Excellent for Storytelling
You have your website to help you communicate with your target audience. These people are your customers, prospects, partners, and everyone who is interested in what you offer. If you want to compel a user to take action on your site, you have to use every element on your page to tell a story and motivate them.
A single page website allows you to do this with style and consistency!
Intuitive to Use
The average multi-page website has a hero image or slider, CTA, and side or top navigation. But, when you land on a single-page website, you immediately get straight to the point and obtain access to the main information at once.
The only thing the user needs to do in order to learn more is to scroll down, which is way more intuitive than looking for the right page to click on. This makes for a much more direct message compared to information that would be dispersed through various pages.
It Encourages Sharing
With mobile technology, website and app scrolling on a small screen became the natural way to engage with content for users.
Responsive design is the norm today, and by incorporating a mobile-first approach into your single-page website, you can create an intuitive mobile experience for the users. This way you’ll ensure that your one page design looks good on all devices.
Furthermore, this will contribute to your SEO efforts, as mobile-first indexing is now a thing.
Disadvantages of Single-Page Design
The most vital disadvantages of pageless design that can damage your conversion rate and online presence are:
- Fewer SEO Opportunities – Оptimizing one page for all of your target keywords can be a challenging task because you won’t have the space and opportunities a multi-page design delivers.
- Limited Content-Length – There’s not a definite rule for single-page content length but chances are that few people will scroll all the way down if you have tens of thousands of words. With a one-page website, you need to be concise and not overburden your target audience with content.
- Single Focus – A narrow focus is not necessarily a bad thing, but if you’re targeting more niches with your products/services and with your content, a single-page design may not be the right choice for you
What Are Single-Page Websites Recommended For?
A single-page designed works excellent for the following purposes:
- Portfolio Pages – You can have separate pages for your projects on your multi-page website, but you’ll achieve greater effect if you place your most important portfolios and projects in a single page location.
- Landing Pages – When you create a landing page, you don’t want to have anything that leads to another page and distracts the user from the CTA. Therefore, one-page websites make for a great solution for campaign websites, or when you want to focus on a single product, for example.
- Event Pages –Just like for landing pages, why would you want someone to be distracted by another content when you want them to stay interested in the event.
With a single-page website, you can include only the most important information about the event organized neatly in one place, nothing else is needed.
Despite the trend of single page websites taking over the online experience, one cannot ignore the fact that multi-page websites have been with us since the beginning of the internet dot-com era and are still relevant today.
Furthermore, a one page solution is simply not efficient for some businesses. When you offer many products and services and target different clients, a well-designed multi-page website can benefit your UX and conversion rate greatly.
So let’s look at the pros and cons of multi-page websites.
Benefits of a Multi-Page Website
Here are some of the top benefits of multiple page websites:
If you want to continuously shift your content strategy and expand the number of your pages, you need to have a scalable solution at hand. In that case, a multi-page web design is a clear-cut choice for you.
You can constantly add new blog posts, product pages, and portfolio pages, and provide fresh and valuable content to your customers. This can help you improve your digital marketing strategy and boost inbound lead generation.
Unlimited SEO Potential
With the ability to target multiple keywords on every page of your website, a multi-page design doesn’t limit your SEO efforts the way a single-page website does. This means that you’re able to experience more of the benefits of SEO to your business and improve your presence in the SERPs.
When it comes to SEO, single page vs. multiple pages is always a top question. However, while one page sites have their advantages, multi-page is usually the winner when it comes to building an efficient strategy, and dominating the search engines.
BETTER USABILITY AND UX
Although single-page websites may look like an app and make it intuitive for users to scroll up and down, you can’t ignore the advanced usability and user experience of a well-structured multi-page website.
People are used to multi-page websites and navigation menus and know immediately how to get around if they land on a systematic and well-organized website.
Disadvantages of a Multi-Page Website
Although multi page websites are awesome, they have some disadvantages as well:
- Constant Maintenance – The larger your website and the more content you have, the more difficult the maintenance and updating process is. Furthermore, you will have more SEO chores to look after, including advanced technical SEO, on page SEO content optimization, off page SEO tasks, such as building a backlink strategy, and so on.
- Distracting Users – When a user lands on a multi-page website, the distraction level is a lot bigger than on a single page website. The opportunities to click somewhere else are always present and if the core web vitals of your website are not optimized this can even lead to a Google penalty.
- More Complex For Mobile – If you don’t use a CMS solution like WordPress or you have long multi-level menus for navigation, using the multi-page website on mobile can be a real drag for users. Mobile optimization is vital for SEO, you should make sure to get everything right.
Who Are Multi-Page Websites Recommended for?
In short, for everyone. The design is suitable for every type of business. A multi-page website is what most of the users imagine when they search for a topic online.
For example, if you want to create a go-to website as the top industry resource, you can’t be wrong with the multi-page design.
If you have an eCommerce business with multiple products, you must have product pages, front page, contact page, and blog pages.
When it comes to choosing between a single page vs. multiple pages website, the winner depends exclusively on your business goals and what you offer.
The plainness and minimalism of a single-page website can be excellent for your portfolio or a one-product eCommerce site. On the other hand, multi-page design can be your pragmatic choice if you want to produce more content or create an online store with more than one product.
One page vs. multi page SEO can also be tricky, because it all depends how large your operation is and on how many keywords you want to target.
Bottom line, make sure that your website offers the best possible experience for your target users. Take a content-first approach, and understand what your users appreciate the most when it comes to brand experience, then use the design pattern that is more suitable for that.