Choosing between the options of having a unified one-page experience versus making sure that you have all the pages that you need on your website can be tricky. On the one hand, perhaps you want to offer just precise information, a call-to-action and nothing more, but on the other, maybe the users need more than you envisioned when you decided that you want a one-page experience for your webpage.
These web design methods have their own unique advantages and disadvantages and if you want to know which is better, first, you need to figure out your business goals and the type of content that you plan to host on your website.
With that being said, let’s have a look at the One-Page and the Multi-Page web design option and see which type you can choose to maximize the benefits from your online presence.
For years the multi-page website has been a safe structure that ensures familiar UX for the users. But, with the advanced browser technology and content management systems improvements, one-page websites became a trend in the web development industry too.
A one-page website is an excellent choice if you want to use the design as a preview, for your landing page or your portfolio. This means that this type of web design is not ideal for every niche. Let’s look at the advantages and disadvantages of pageless web design.
Why Single-Page Design Can Be Useful for Your Website?
It’s Excellent for Storytelling
You have your website to help you communicate with your target audience. These people are your customers, prospects, partners, and enthusiasts that are interested. If you want to compel a user to take action on your site, you have to use every element on your page to tell a story and motivate him/her.
The entire page can follow the story narrative according to the following plan:
Intuitive to Use
An average website has a hero image/slider, CTA, and the navigation is on the top. But, when you land on a single-page designed website, you immediately get straight to the point and access the main information straight away. The only thing that is left for the user is to scroll down to learn more, which is more intuitive than clicking on another page. This makes for a much direct message than a message that would be dispersed through various pages.
It Encourages Sharing
There’s very little to be confused about when you land on a single-page design. If the users love the story, they’ll share it. You just need to figure out how to place all the right elements in the page for better conversion rate and tell your story in a creative and entertaining way.
It Will Look Good on All Devices
With the mobile technology, website and app scrolling became a habit for the users. Responsive design is the norm today, and by incorporating a mobile-first approach with your single-page websites, you can create an intuitive mobile experience for the users and ensure that your pageless design will look good on all devices just like a mobile app does.
Why You Wouldn’t Opt for Single-Page Design?
The most vital disadvantages of pageless design that can damage your conversion rate and online presence are:
· Fewer SEO Opportunities – To optimize one page for all of your target keywords can be a challenging task because you won’t have the space of a multi-page design page.
· Limited Content-Length – There’s not a definite rule for single-page content length but chances are that fewer people will scroll all the way down if you decide to insert tens of thousands of words. With a one-page design, you need to be concise and not overburden your target audience with content.
· Single Focus – A narrow focus is not necessarily a bad thing, but if you’re targeting more niches with your products/services and with your content, a single-page design may not be the right choice for you.
Who’s One-Page Design Recommended For?
A single-page designed website works excellent for the following purposes:
- Portfolio Pages – You can have separate pages for your projects on your multi-page website, but you’ll achieve greater effect if you place your most important portfolios/projects in a single design.
- Landing Pages – When you create a landing page, you don’t want to have a button or anything else that leads to another page and distract the user from the CTA.
- Event Pages – Just like for landing pages, why would you want someone to be distracted by another content when you clearly want them to stay interested for the event. With single-page design, you can include only the most important information and how can people access the event, nothing else is needed.
Despite the trend of pageless experiences, one cannot ignore the fact that multi-page websites are with us from the beginning of the Internet dot-com era and are still relevant today. With a well-designed multi-page website, you can’t make a mistake with your UX and conversion rate. Let’s look at the pros and cons of multi-page websites.
Why Would You Choose a Multi-Page Website?
If you want to continuously shift your content strategy and expand the number of your pages, whether that’s your blog pages, product pages or portfolio pages, you need to have a scalable solution in your hand. In that case, multi-page web design is the clear-cut choice for you.
Matchless SEO Potential
With the ability to target multiple keywords on every page of your website, a multi-page design doesn’t limit you in SEO as the single-page design does. This means that you’re flexible to produce more content and attack your competitors in SERPs.
Maybe one-page designs look like an app and it becomes intuitive for users to scroll up and down, but you can’t ignore the experience of a well-structured multi-page designed website. People are still pretty much used to multi-page design and navigation menus and know immediately how to get around if they land on a systematic and well-organized website.
Why You Wouldn’t Choose Multi-Page Design
- Constant Maintenance – The larger your website and the more content you have, the more difficult the maintenance and updating process is.
- Distracting Users – When a user lands on a multi-page website, the distraction level is a lot bigger than the pageless website and the opportunities to click somewhere else that are always present.
- More Complex For Mobile – If you don’t use CMS solution like WordPress or you have long multi-level menus for navigation, using the multi-page website on mobile can be a real drag for users.
Who’s Multi-Page Design Recommended for?
In short, for everyone. The design is suitable for every type of business. Multi-page is what most of the users imagine when they search for a topic online. For example, if you want to create a go-to website as the top industry resource, you can’t be wrong with the multi-page design.
When it comes to choosing between the two options, the winner will depend exclusively on your business goals and what you offer. The plainness and minimalism of single-page design can be excellent for your portfolio page or a one-product e-commerce site. On the other hand, multi-page design can be your pragmatic choice if you want to produce more content or create an online store with more than one product.
Bottom line, make sure that your website offers the best possible experience for your target users. Take a content-first approach, and understand what your users appreciate the most when it comes to online experience and content, and use the design pattern that is more suitable for that.