Questions that you need to ask your agency
Your customers are the heart and soul of your sales and marketing efforts and time spent trying to get to know them better is never time wasted. Learning what drives the people behind the personas and what their pain points are is crucial for the success of your business. And, as the saying goes, to Read More
Every business wants to generate more leads. More leads means more sales opportunities, right? Unfortunately, it’s not as simple as that. A marketing team can generate hundreds of leads over a set period, but in the end, sales might manage to turn only a fistful of them into clients. The problem with the mass approach Read More
Figuring out the optimal pricing strategy for your SaaS product is the key element for business growth. Although bringing in new leads is often considered by companies the core of scaling their enterprise and increasing revenue, pricing is, in fact, the foundation on which every aspect of your sales and marketing campaigns balances. This makes Read More
User testing is a technique of having end-users and prospective customers test your product, website features, or prototype. It’s the process where test subjects use the item to identify any positive or negative attributes so that the business can iron out the wrinkles in their product before it goes to market. With user testing mothods, Read More
Design thinking is a strategic approach to solving problems and creating world-changing innovations. It’s not just limited to designers or product/service development processes. Many great organizations like IBM, Apple, Google, and Airbnb have embraced it, thanks to which they’ve discovered better ways to narrow down their focus areas, rekindle creativity and communicate their goals with Read More
Market research is an ongoing process that delivers valuable information you can leverage in making data-driven decisions for your company. Some of the most lucrative solutions it provides include, but are not limited to, business growth, product development, consumer data acquisition, and competitive analysis. The marketplace is constantly changing and so are consumer habits and Read More
The difference between inexperienced freelancers or small agencies and rockstar freelancers and proven WordPress agencies is the project development target.
Whether you’re a new innovative tech start-up, a small eCommerce business, or a service company, your website is where your digital headquarters, storefront, and business are located. Building a website can be a lengthy process with a lot to consider, and before you dive into its design, you need to know which pages you need Read More
The goal of search engine optimization is to make your website equally enjoyable to your customers and Google’s robots alike. And while high-quality content is what people usually focus on, there are background factors that both influence the user experience and can affect your ranking. To take care of these, you should improve the technical Read More
User experience (UX) is a term that incorporates all interactions a person has with a business, its product, and its services. Often conflated with usability and user interface design, it’s what design teams put into service to create solutions that provide a relevant and meaningful experience to prospects. A fundamental question that any product creator Read More
Word-of-mouth advertising is a force to be reckoned with and to master it you have to build an effective word-of-mouth strategy around it. A company can make an excellent product, invest hundreds of thousands of dollars in advertising, craft an insightful and clever marketing copy, and, yet, a customer may not buy their product simply Read More
Little matters to a business’s revenue more than the way products are priced, marketed, and sold. But while companies, SaaS businesses included, focus hard on sales and marketing, pricing is often neglected or rushed. For many firms choosing a pricing model and strategy are the result of a quick brainstorming session and a decision based Read More
