A regular eCommerce store sells products to customers (B2C, or business-to-consumer). A B2B (business-to-business) eCommerce differs from regular eCommerce, since the business model of B2B eCommerce for one business to sell products to another company online. You might think to yourself: how is selling only to other businesses more profitable than selling to customers? Here’s Read More
Transactional emails that are informative and concise, and, at the same time, delight your clients and provide additional value can significantly boost the post-purchase customer experience. They can contribute to building a stronger relationship with your clients, and may even improve retention. However, companies tend to underestimate the branding potential of these kinds of messages Read More
In recent years, one of the hottest topics, and one that sparks passionate discussions, is about AI writing assistants and whether they can do the job better than flesh and blood. There’s one question, in particular, that is always open for debate between writers and marketers, in general. Can AI write better than humans? The Read More
Any business runs on revenue, and you can generate profit through sales. For this, you must try these plugins to make your sales process more impactful.
Employers around the world have been combating the Great Resignation for almost two years now and are looking for ways to stop valued employees from leaving. However, there is no indication that the Big Quit movement might come to an end any time soon. The mindset of the workforce has evolved and transformed under the Read More
Content might be king, but writing is not an easy task. Whether you’re a freelance writer, or a senior content writer, there are a lot of aspects of writing you should be paying attention to. From proper formatting to the relevant use of keywords, keeping your text fun and engaging, and trying to be original… Read More
How many manual and repetitive tasks does your day-to-day work include? Sure, they’re small tasks that take a few minutes to complete, but when you’ve added it up, it turns out you’re spending many hours per week just doing these simple, but repetitive, tasks. Here’s where eCommerce automation comes in handy. Surely, it doesn’t take Read More
On-page search engine optimization, also known as on-site SEO, is one of the 4 pillars of SEO. It focuses on the elements of the content on a page that affect how search engines see, index, and rank it. In this article, we provide a practical on-page SEO checklist that you can leverage in your content Read More
The average time spent on a website can be an indicator of its technical health and content value. Building and maintaining a high-quality website requires a lot of time, effort, resources, and consistency. In fact, every bit of this work is worth it. It’s important for your image and reputation, your online presence, and even Read More
Lead generation is the centerpiece of digital marketing. Brands invest a lot of time and effort into crafting the right message and building campaigns that’ll attract the best leads and, eventually, convert them into paying customers. However, regardless of how great you set up your process, a significant number of the potential clients in your Read More
Sales qualification is the backbone of client prospecting. In fact, through it, businesses get to know and understand their potential clients before they start pursuing them. As a result, they can better prioritize the work of their sales teams and significantly increase productivity. However, for this process to work out and deliver results, reps need Read More
Content marketing allows businesses to create brand awareness, attract new customers, maintain engagement, and, ultimately, build a strong and lasting connection with their clients and followers with the right content types. However, for this to happen, they need to create content that their audience cares about. Do you know what your audience’s favorite content types Read More
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