SEO is a tough nut to crack. If you are a small to medium-size business that has a limited budget and resources, it gets even tougher. Yet, local business owners, constrained by time and money, have to make it work somehow. They cannot risk sticking to traditional marketing methods. Big guns in the market will Read More
… And How to Find Relief Almost no one will argue that the hardest part of starting an eCommerce business is ensuring that it succeeds. Just making it to the point where you can quit your day job and focus full time on your own business is worth toasting. But once you’ve given yourself a Read More
Inbound marketing has proved to be an effective methodology for businesses to expand their customer base. An effective inbound marketing strategy entails the creation of content that is useful to customers, and effective promotion of the same to ensure this content reaches the target audience. Through inbound marketing, businesses aim to attract customers, convert them, Read More
In this modern world that we are living in, you cannot deny the fact that technology is all around us. You probably use technology for a few hours each day – texting or messaging on your phone, using your laptop to send important emails, or even just watching Netflix on your TV. These days, almost Read More
Apart from the intangible, marketing local services differ from marketing products by a very important distinction: the number of in-person touchpoints with the customer and the inherent necessity to keep in touch. Production and inventory costs pressured the companies selling physical products to heavily invest in marketing. Not being saddled with high fixed costs both Read More
When you launch your website it has to be with a bang. No matter if you’ve built a new website or you’ve redesigned an old one, you have to tell the world about it. How to create a buzz around your new website? A marketing plan is the answer to this question. Through digital marketing Read More
When you are learning how to sell on Amazon, you can’t underestimate the importance that PPC has on the way your business develops and grows over time. Amazon PPC is the very foundation of your position on Amazon. When you search for something on Amazon, some of the results will have a “Sponsored” tag on Read More
Every industry has been impacted in some way by the outbreak of the coronavirus COVID-19, and this has thrown many marketers for a loop when it comes to publishing their upcoming content. Furthermore, with economies around the world in a substantial downturn and uncertainty being the name of the game, 2020 is going to be Read More
Growing your email list in today’s online environment can be a real challenge, but it’s one of the most important parts of email marketing. You know that you are offering something that people will need or find useful, but getting them to actually sign-up can be easier said than done. The answer to this challenge Read More
If you are looking to engage your audience and attract more people, you need to get creative. Online viewers are constantly bombarded with vast amounts of media content. For them to choose yours, it needs to be enticing. The fast pace of technological innovations means that customer preferences keep changing. Traditional methods of relating with Read More
If you are an active social media user, then you probably already know that Instagram is one of the most used and sought-after social media platforms out there. The Facebook-owned platform has over 1 billion monthly active users and its popularity has been rapidly growing. Because of this, Instagram is now one of those social Read More
Building backlinks is one of the essential SEO strategies because it helps you rank higher in search engines. Many factors determine how well your website will rank on Google for targeted keywords. Having a significant amount of quality links leading back to your website is one of those factors. How do you know which links Read More
