When a crisis occurs you realize what is the real value you bring to your customers. In these uncertain times we are all facing, the brand’s mission is to help, be useful and show compassion. Companies from all over the world have been hit hard. They are dealing every day with the challenging situation named Read More
Nowadays, every business has a WordPress website. But, not everyone has a WordPress website that brings in new clients every week! When you want to generate more sales for your company, you can’t afford to have an ineffective website. Yes, you may have a Picasso-like masterpiece of web layout, but that doesn’t mean that it Read More
Case studies are a major content strategy and the one most closely related to conversions. They are a vital opportunity to showcase how your WordPress company delivers what you promise and are a powerful tool for winning customers’ trust. In the B2B context, case studies help accelerate leads the most. (Marketing Charts, 2018) Back in Read More
Videos have been established as trending content in social media for the past years and they continue attracting attention. It’s no longer surprising that videos receive more interactions than images. A study shows that images receive 38% fewer interactions than video. How about Facebook videos? The average engagement rate for Facebook video posts is 6.13% Read More
Creating a highly-scalable WordPress build that performs excellently can be a real challenge. Lots of website owners, facing uncertainty on how to approach their scaling initiatives, discuss this issue with our team. According to Techopedia, Scalability is defined as: “The ability of a process, network, software, or organization to grow and manage increased demand. A Read More
Podcasts are great for busy people who want to invest in their professional and personal development. In fact, the popularity of podcasts is constantly increasing and this is backed by interesting data: an amazing 61.2% of podcasts listeners spend more time listening to podcasts than watching TV. The podcast business is also growing as the Read More
It is a fact that video has taken over and become the king of content. The latest digital marketing trends confirm that in 2020 video will continue to be on the rise. The trend keeps growing and the predictions for 2021 are that on average a person will watch videos 100 minutes per day. Videos Read More
Partnerships are one of the most important aspects of business. It does not matter what your industry is or how your company is structured. In most cases, you either sell products or provide services which means your whole business is dependent on the relationships built with clients. We asked 8 professionals to share how they Read More
What is personalization in the context of eCommerce? This strategy aims to show visitors that your online content is relevant to their needs. It is based on their personal data and previous behavior on your website – searches, purchases, location, interests or demography. The content itself can have different formats, depending on the products or Read More
Why doesn’t your website convert as much as you want it to? You’ve spent resources on creating a nice website following the latest trends, but your conversion rate is low. What’s missing? That’s right, you need a lead nurturing strategy. Struggling with a low conversion rate is not unusual nowadays. The reason is that the Read More
Influencer marketing comes with a glaring opportunity for all brands. It scales the power of word-of-mouth marketing through public figures that shoppers appreciate. But since emerging back in 2015, it has experienced ups and downs, and even several public scandals. So, in 2020, does influencer marketing work yet? The Influencer Marketing Benchmark Report from 2019 Read More
Regardless of the niche that you’re running your business in, a solid web presence is a must. While selling and marketing can go a long way, a website is imperative for greater brand recognition, customer retention, increasing customers’ trust, and generating new leads by promoting your services. That is why a successful WordPress website strategy Read More
