The world is video-hungry. Did you know that a third of the internet flocks to YouTube each month? That’s a whopping 2 billion people searching for video content in almost any and every niche you can imagine. And did you know that Facebook and Twitter attract a combined 10 billion video views daily? It’s hard Read More
Brand purpose is the reason your business exists. It is related to bigger, more universal goals and motivations than profits. If you truly want to connect with your target consumers and produce meaningful and useful content for them, you need to do it through Purpose-Driven Content Marketing: “A way for a business or brand to Read More
Getting a new client in the B2B industry is much more complicated than in the B2C. The B2B sales cycles are getting longer. In fact, according to the Aberdeen Group C-level executives, VPs, and Directors across several B2B industries provided the following reasons why: 77% agreed that they conduct a more detailed ROI analysis before Read More
Do you sell products or services online? Do you want to increase your conversions and turn your website visitors into customers? If the answer to these two questions is positive, a content marketing strategy specially oriented for eCommerce would help you out. The main advantage of content marketing in comparison to paid advertising is that Read More
In 2010, everything was much simpler. There were only a few smartphones available, and all you had to do to make a decision was open a couple of websites. Fast forward to 2020, and you have thousands of choices and sites about any given product. The digital space has evolved to the point where potential Read More
Imagine you are driving a car because you need to go somewhere. What do you do? You follow the signs or you let your GPS guide you. How is that related to the call to action buttons? They are an essential part of your customers’ journey. Think of them as the milestones you’ve created to Read More
Hello WordPress nation, Bojidar here! For those of you that don’t know me, I am the Junior Tech Lead here at DevriX, arguably the best WordPress squad in the world. Together, we are building awesome things with WordPress, especially when it comes to the Digital Publishing industry, scaling websites for up to billion monthly visits. Read More
Are you struggling to generate quality top-of-the-funnel leads? It is not as easy as it looks, is it? No matter the industry you’re in, you must keep the lead pipeline full. If you don’t generate good leads, you won’t sell your product. It’s as simple as that. Moreover, competition is more ferocious than ever. Consumers Read More
Marketing approaches are changing, and consumers are becoming more and more connected. Above all, consumers expect convenience and a seamless experience across each channel, and smart brands know how to build experiences that match the customer’s needs. This is where omnichannel marketing steps in. It’s an all-round customer experience executed through various communication channels and Read More
We shouldn’t diminish the importance of communication in our life. It is a part of our daily routine that follows us wherever we go. Communication helps us solve different issues, build new relationships, and move a business forward. The era of digitalization brought various innovations that made the process of communication much easier. We can Read More
You have your website and social media accounts ready. You’ve invested time and money into your content and in aligning your marketing strategy with your company goals. Now, you want to see some results! But, how can you effectively measure the ROI of your marketing campaigns? After all, you need to have proof of the Read More
Ever wondered why Apple, on principle – whether creative or otherwise – releases variants of its new models? Take, for instance, the case of iPhone 11, which was recently released worldwide with three main variants, namely: iPhone 11, iPhone Pro, and iPhone Pro Max. Three possible reasons come to mind: One, being the most obvious: Read More
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