When you think about powerful promotional tactics, you can’t ignore email marketing. With a projected usage of 4 billion users by 2020, email marketing is a must when it comes to reaching target audiences and fast business scaling. But, before you jump on the bandwagon, you have to be aware that email marketing is not Read More
In the world of “Me, Myself & I” blogs, readers may not take you as credible enough if expert opinions are not included. If you’re serious about blogging, you’ll want not only traffic but also authority that will help you attract qualified leads for your business. Related: 10 Beautiful Reasons Marketers Can’t Help But Fall Read More
If emailing only users that were already engaged was the thing to do in the past, under the new privacy regulation in the EU, now it’s the law. Working with people, who’ve already given you consent to do so, will not only increase the engagement rates of your emails but will also help you craft Read More
Email marketing is an excellent way to engage your subscribers and target customers, whether that’s a notification about a new blog post or an update on your products/services and niche. But, what if you want to run an email marketing campaign? Would each one of your subscribers receive the same email, or will you need Read More
Content ideas and inspiration can come from anywhere. You can use your own mind, focus groups, surveys, even topic generators. But, the best and most fruitful content ideas are developed from research and data. Competitive analysis, data, and your content strategy go hand in hand. If you want to successfully win the inbound marketing battle Read More
You want to increase the ROI that you get from your content marketing efforts, right? But, it’s not as easy as it sounds. First, you need to get people to view your content. Second, you need to make the readers take action towards your offer. When people think of a call to action, most often Read More
Picture this – you’ve managed to collect a significant number of email addresses of possible clients. You get all hyped and think about possible conversion percentages, and that there’s a chance that at least one of them will become a regular customer. Because of that, you start sending cold emails blasts, keeping your fingers crossed, Read More
Digital technology has totally changed our lives. Over the years, our pace of life continues to increase and a lot of us are living a hurried lifestyle. But no matter how busy we are, there’s no reason why we should not invest our time in things that will make us grow. This may be one Read More
During the holiday season, you can see a lot of marketing campaigns everywhere. Consumers are probably asking themselves how they can find the best deal. But for entrepreneurs, the biggest question is how to make your business stand out from the competition? In this roundup, you will find creative marketing campaigns that will boost your Read More
The main goal of your business website should be to educate people and to provide maximum exposure for what you have to offer as a company, increasing your conversion rate in the process. For the purpose, the modern enterprises use a robust open-source CMS such as WordPress. And WordPress websites get traffic, a lot of Read More
