It’s not a secret that mobile-grounded ad impressions are the major driving force behind successful advertising campaigns. Moreover, according to Digiday, the ad spend on mobile is up to $24 billion, with Google raking in a massive $19 billion of that! Mobile became, and it will remain, the dominant way in which users access the Read More
Growing a digital magazine involves lots of hard work, starting with the editorial process, writing articles, and building relationships with the readers. When you reach a certain point in your success, you’ll want to scale more, re-establish your magazine, gaining more followers, readers, interactions, and conversations on your site. This is where Google Analytics steps Read More
Reaching your target users through search engines matters! Even more, the majority of users choose to buy from a business that is on Google’s first search engine result page. This is why it is no surprise that the best brands in the world invest heavily to improve their SEM strategies and achieve success with their Read More
For digital publishers throughout the industry, user revenue is one of the biggest priorities! With growing ad fatigue and ad blockers in usage, an increasing number of publishers make use of reader revenue approaches – involving memberships, subscriptions, paywalls, with a request from the readers to endorse their work. Premium publishers have skyrocketed with the Read More
In the digital age of globalization, your website is everything. Even if you own a brick and mortar store, your website is often the first thing potential customers experience about your brand – call it your digital front door. Your website’s design has a large bearing on how customers find your company, how much time Read More
Among the different social media platforms, LinkedIn is the most effective marketing tool for B2B businesses. According to LinkedIn Marketing Solutions Blog, it is the most-used social media platform by Fortune 500 companies. For some business owners, it may be a great opportunity to reach out to the big players in the industry. But others Read More
PPC or Pay-per-click advertising is one of the most effective ways to drive high-intent traffic to increase the sales and revenue of your business. Unlike SEO (Search Engine Optimization), PPC allows you to market your product or services more precisely. The better you can target your potential customers, the better the odds of converting. The Read More
As a business owner, you are probably occupied with managing your team, daily tasks, and making sure that your company’s goals are met. Each aspect of your business requires your attention, and this is why it’s extremely difficult to be effective everywhere, especially when it comes to supporting the web presence of your company. Entering Read More
Search engine optimization (SEO) is absolutely crucial for any new WordPress online store. The reason is simple: if your website ranks higher, more customers will be able to find and support your online store. So, to help drive traffic to your new store, you will have to know how to optimize your website. However, SEO Read More
What Is Social Media Presence? Social media presence is being active on social media platforms. This means creating business accounts for your brand and regularly updating your status with information that might be of interest for your followers. Social media presence often gets underestimated as trends change rapidly and there are rarely easily formulated recipes Read More
The digital world is a fast-moving, ever-changing one. Users, marketers, and brands are quick to jump on new trends and technologies as they emerge. What this ultimately means, though, is that brands will need to develop a thorough understanding of these trends to stay ahead of the competition. Here are some technologies you should already Read More
Marketing funnels and customer journeys are two of the oft-used business marketing and sales terms that a lot of people claim to understand, but how many people actually do know what they mean? Turns out, they might mean something different than you think they mean. So let’s start with the marketing funnel. This, of course, Read More
