Email marketing is an invaluable asset to marketers everywhere, and there are stats to prove it. For instance, did you know that for every $1 spent, email can bring in $44? That’s substantial ROI.
Campaign Monitor, an email service provider, has created 24 Email Marketing Stats You Need to Know which contains helpful and insightful statistics to help you improve your email marketing program. Not only can you find general information about email marketing, but you’ll also find reasons to try new tactics like automation and personalization.
For example, here are some interesting stats you’ll find in this infographic:
- Automated emails, like welcome emails, generate 320% more revenue than promotional emails. The best part of automated emails is that they can be created once and then sent out automatically when certain criteria have been met, freeing marketers for other tasks.
- Emails that have personalized subject lines are 26% more likely to be opened. Using a name or other information you have can be used to create emails that will get your readers attention and encourage them to open and read them. All you need is data about your subscribers. Data which you probably already have on your email list.
- Almost everyone has a mobile phone and they use it to read and interact with emails. More than 2.2 billion people worldwide will have a mobile phone by the end of the year. And email open rates on mobile devices increased to 68% in 2016. Make sure your emails are mobile friendly by using templates made specifically for this purpose. Keep your text short and easy to read, and use a Call to Action button to get your readers to your website.
Automation, personalization and mobile emails are all easy to do when using an email service provider. For more tips and essential email marketing stats, check out the infographic 24 Email Marketing Stats You Need to Know.