Email marketing is an invaluable asset to marketers everywhere, and there are stats to prove it. For instance, did you know that for every $1 spent, email can bring in between $34 – $45? That’s substantial ROI.
Campaign Monitor, an email service provider, has created 24 Email Marketing Stats You Need to Know which contain helpful and insightful email marketing stats to help you improve your marketing strategy. Not only can you find general information about email marketing there, but you’ll also discover new tactics to try like email automation personalization, ROI, and mobile optimization.
Related: 9 Mistakes to Avoid When Planning Your Email Marketing Strategy
Here are some interesting stats you’ll find in this infographic:
- Automated emails, like welcome emails, generate 320% more revenue than promotional emails. The best part of automated emails is that they can be created once and then sent out automatically when certain criteria have been met, freeing marketers for other tasks and saving costs. Additionally, these emails support sales teams with nurturing leads and potential customers, which in turn helps boost brand awareness and improve targeting and segmentation.
- Emails that have personalized subject lines are 26% more likely to be opened. Using a name or other information you have can be used to create emails that will get your readers attention and encourage them to open and read them. All you need to harness email personalization is data about your subscribers. Data which you probably already have on your email list.
- Every year the number of smartphone email subscribers grows 20% on average. Today, almost everyone has a mobile phone and they use it to read and interact with emails. More than 2.2 billion people worldwide had a mobile phone by the end of 2018. And email open rates on mobile devices increased to 68% in 2016, from just 21% four years before. Make sure your emails are mobile-friendly by using templates made specifically for this purpose. Keep your text short and easy to read, and use a Call to Action button to get your readers to your website.
Related: Email Tips for Abandoned Shopping Carts
Automation, personalization and mobile emails are all easy to do when using an email service provider. For more tips and essential email marketing stats, check out the infographic 24 Email Marketing Stats You Need to Know.
Source: 24 Email Marketing Stats You Need to Know by Campaign Monitor