The digital world is a fast-moving, ever-changing one. Users, marketers, and brands are quick to jump on new trends and technologies as they emerge. What this ultimately means, though, is that brands will need to develop a thorough understanding of these trends to stay ahead of the competition.
Here are some technologies you should already be considering in your marketing strategies:
One of the huge trends we’re seeing is the use of AI in the form of chatbots. Companies like UncommonGoods are even using it to boost sales by providing customers gift shopping suggestions.
Others are putting machine learning to good use in the predictive lead generation where AI sifts through historical data and intelligently infers future user behavior.
While AR might seem like a thing of the future, this technology is already seeing applications in digital marketing. Huge brands like Starbucks and Coca-Cola have been rolling out AR-powered ads as far back as last year.
AR allows users to be more than just viewers, hence its effectiveness. They’re able to actively participate in and determine outcomes of their very personal experience. Simply put, this is the next step in the evolution of immersive experience.
Users around the world are using mobile devices more and more. Combined with people becoming more reliant on virtual assistants like Siri and Alexa, the use of voice search is seeing a surge.
And why not? It allows users to go completely hands-free.
Algorithms on search engines and social media platforms are changing to support visual search. AI is playing a huge part (yet again) in image recognition. As the process of its integration becomes easier and relevant technologies become more readily available, it is expected to take center stage in the near future.
Implementing any of these technologies will doubtless require a lot of work and resource investment. Starting off wrong will be costly. It’s important to start off with solid foundations in the form of fresh, reliable intel.
Fortunately, we’ve got you covered. Usher your brand into the future with confidence and creativity using the digital marketing stats and trends presented in the visually stunning, thought-provoking infographic below.