Email automation is one of the most sought-after tools in marketing. However, managing it manually can sometimes be tedious, which is why these tools that we are going to talk about will massively help you with managing your email campaigns.
Discussing Email Automation
Before delving deeper into the tools, it is important to know exactly what email automation is. Basically, it is a set of emails that you usually send out to your current customers based on their most recent behavior and actions as a customer or subscriber. Email automation is not to be confused with email newsletters or email blasts, wherein you send out the same content to all of your newsletter subscribers.
Email marketing is still one of the most effective marketing tools for businesses. It helps you get a return on investment, especially since this type of marketing is not that costly. Aside from helping you save time and money, it also gets higher click and conversion rates.
Email Automation Tools to Check Out
We’ve compiled a list of email automation tools that you can check out below. These tools will help improve your campaigns, give you your much-needed ROI, and help you save time and money in the long run.
Just as we mentioned earlier, email automation differs depending on whether they are email blasts or newsletters. It tailors the emails exactly to your customers’ behavior and actions, which means that you would need a very effective tool to do such tasks for you.
Contactually does exactly that – it starts by gathering all of your contacts from your inbox, social media pages, website, and other platforms that you may have. It then gathers data from your customers’ posts, shares, likes, and visits so you can then tailor your email automation based on these collected data.
You can try to contact them to get a quote, but currently prices start at $69 per month for the Professional Plan, and $119 per month for the Accelerator Plan.
One of the worst problems that you can encounter when sending tons of emails is that they land straight in your receiver’s spam folder. This prevents the customer from seeing your email and interacting with it.
Mail Genius takes care of this problem by helping you run a deliverability test so you can make sure that the email would land straight to your receivers’ primary inbox. It helps you analyze all of the things that you are doing wrong and gives you actual advice on how you can troubleshoot your specific email automation problems.
The best part about this is that Mail Genius is totally free, so you would not have to worry about paying a premium fee just to make sure that your emails get delivered to your customers!
What’s amazing about Reach Mail is that it has this message testing feature where you can view how your individual email campaigns are performing. You can compare up to five campaigns so you can see which subject lines and content are working. It’s important to take these into account so you can use similar ones in the future.
This specific feature can also help you with deciding on which individuals on your subscriber’s list you should actually use to test the message. All you have to do is click on the “Test Campaign” feature, wait for it to be done, and you can then see a copy of the report telling you which ones are being opened and clicked on. Once you have this data, you can then select the ones with the highest ratings and use those to send out to your subscribers.
Also, with Reach Mail, you have the option to use your own template or you can have them make one for you. No need to worry, as this will be as unique and custom-tailored based on your and your customers’ needs. Their pricing ranges from $10 – $70 per month.
If you are just beginning to get the hang of email marketing, then you might want to get help from Sender – a tool that can help you design your own templates. You don’t even need to have HTML knowledge, as you can simply choose from one of their templates and customize it with your own text, images, or even videos. If you want, you can even personalize each newsletter or email automation to make sure that it fits your customer’s needs!
Another great thing about Sender is that it helps you track which of your subscribers actually opened the email and clicked on the links. It even gives you a glimpse of when they were actually opened!
Sender has a free plan where you can upload up to 2,500 subscribers and send 15,000 emails per month. If you want to list more addresses and send out a lot more emails, then you might want to subscribe to their paid plan, which starts at about $10 per month.
You’re most probably pretty familiar with MailChimp since this one’s a pretty popular tool that’s being used in email marketing. They have a free plan wherein you can take advantage of basic features such as scheduling emails and creating content.
You probably don’t want to skip on MailChimp though, as it can provide you insightful materials such as helping you optimize your email marketing techniques and providing you with important audience data to help with your email marketing projects.
It has a content manager folder wherein you can keep all of your files and images so you can access them anytime you need to. It also helps you send the right type of emails to your customers – for example, order confirmations, welcome emails, and even check-out or cart reminders.
They have a free plan where you can keep a maximum of 2,000 subscribers and send out 10,000 emails per month. They also have a paid plan that starts at $9.99 per month.
HubSpot is most probably one of the most popular and well-known tools on this list, and for a very good reason. They offer a free email marketing tool that’s specially designed for small and medium businesses. It might be free, but it is a pretty powerful tool for email marketing, hence why it is so popular.
They even have a drag-and-drop email builder where you can create a customized email so you can grow your audience and engage with them. You can hire your own designer or IT to help you do the email automation, but with the drag-and-drop builder, you do not even have to worry about that.
HubSpot also has an amazing CRM tool, and the best part is that you can connect it to your HubSpot email. You can then use this to create important form submissions such as website activity and even form submissions. This feature will also make it easier for you to add personalized content in your emails so the receiver will feel like these messages and emails are meant only for them.
Just like what we have mentioned earlier, Hubspot is totally free to use. However, if you want to get the full experience, then you might want to consider looking at their upgrade solutions that start at about $50.
Just like Hubspot, Zoho Campaigns is quite popular when it comes to email automation and newsletters. It is specifically popular because of its cloud software suite, as well as with its SaaS applications. It also has pre-designed templates that you can choose from if you don’t want to be bothered with creating your own templates from scratch.
Zoho Campaigns is a bit more advanced in the sense that it helps you organize your mailing lists based on what your customers and receivers need. You can even set up follow-up emails by simply setting up an email automation workflow. The app also helps you compare your different campaigns so you can use the ones that are sure to give you amazing results.
Their free plan allows you to list at least 2,000 subscribers and send 12,000 emails per month, while their paid plan starts at just $3 per month!
Mad Mimi’s website might look cute and all, but don’t be fooled by this. It has some of the best email automation features that you can use, plus, you can choose from over 39 social media buttons to add to your emails to make it more fun and interactive.
This app or website also has a clone tool so you can simply copy your most effective email campaigns. Don’t worry, you can still adjust some of the information in the email to make it more personal and directed towards your audience.
Its analytics feature is amazing, too, as you can take a peek at how many emails were actually opened, how many people shared it, and the exact number of embedded links. The best part about Mad Mimi is that it can be integrated into Google Analytics. This gives you a detailed report of click tracking and in-depth statistics.
Its pricing starts at about $10/month for the basic account, which allows you to add 500 contacts. The pro package is at $42, which then allows you to add about 10,000 email addresses.
If you are tired of doing repetitive tasks over and over again, then it’s time you get Moosend for your email automation woes. It helps save you lots of crucial time by designing email campaigns based on your customers’ behavior, activities, and data. It also has an advanced segmentation tool wherein you can send highly personalized emails to your subscribers, which will then help with increasing your click-through over time.
Its analytics tool is extremely detailed, so you can see exactly how to further optimize your current campaigns so you can see improvements. Probably one of the best things about this app is that you can integrate it with some of your favorite tools, plus, it doesn’t leave a watermark on your emails, too!
Moosend’s free plan allows you to add 1,00 subscribers, but it actually allows you to send unlimited campaigns. Their paid plan starts at around $10/month.
These apps and websites are quite the same in some ways, but they all have different tools to help you improve your email marketing game. Take some time to view each one, do your research, and see which one will work best for your business and company. It would also be best to ask your marketing team for advice regarding which one/s to get, especially if you are planning on paying for a premium subscription.