When it comes to WordPress website management, you have two options – to do it properly or let someone do it for you. Maintaining a successful WordPress website is a serious task and requires following the industry’s best practices and techniques to ensure your site is always up-to-date and constantly improving. No wonder that in Read More
What is the first thing that you need to pay attention to when designing a website? The answer is most likely its usability. You have to think about the website features that your visitors like and what would make them stay longer on your pages, and more importantly – come back again. Having a user-friendly Read More
Social media has a special role in any marketing strategy, whether it’s targeting businesses (B2B) or aimed at direct customers (B2C). And when it comes to Software as a Service or SaaS products, you have to plan carefully and think smarter in order to get the most out of your efforts. Why? The delicate part Read More
Remember the days when Artificial Intelligence sounded like a futuristic venture that would involve machines taking over the world? Well, here we are today, in that projected future. In this scenario however, these machines aren’t ‘taking over’ in a scary way. Instead, they are giving us an edge, especially in the world of eCommerce. What Read More
Just like software developers, content writers, marketing people and so on, designers need to have a good toolset to aid them in tackling every day work. What we’ve tried to do here is to outline such tools, workflows and the way you can combine them to speed up your work and reduce the chance for Read More
Are you planning to redesign your WordPress website with a user-friendly theme or improve its functionality by adding a new plugin? The end of November is approaching and this means it’s time for Black Friday and Cyber Monday deals. You can make some smart investments and upgrade your WordPress website as you have the opportunity Read More
If you’re marketing your product or service to other businesses, you already know that B2B lead generation is not easy. When talking about selling to business-to-business customers, usually this means dealing with a whole company or a team. Furthermore, business purchasing decisions often go through several phases and need the approval of different decision-makers and Read More
When it comes to security, most people mention internet proxies in the same breath as VPNs. While proxies are a great option when considering security, it would be a mistake to put them in the same category. It’s not just IT that will benefit from proxies, but the marketing department as well. The internet has Read More
Coronavirus has dramatically changed our lives in 2020. Most of us were locked up in our homes, not being able to do the things that we used to enjoy. Even our everyday lives have been affected, and some of us have to work remotely, as going to the office every day is posing a threat Read More
There are an infinite amount of ways to design a website. With that in mind, there are also infinite ways to mess it up too. There are two main methods to avoid falling in the second category – learn the fundamentals of design and apply them accordingly. You also need to be experienced enough to Read More
Are you still clinging to the traditional marketing channels when most of your consumers are making their buying decisions online? About 46% of the overall Google searches are related to local businesses and 97% of internet users make an online research on local companies to learn more before making a purchasing decision. With that said, Read More
If you’re trying to open a new business, then you should be aware that competition is fierce, no matter what industry you’re in. You have to think of certain ways to effectively market your brand so you can attract the right audience. Community building is one of the most effective marketing strategies as it can Read More
