When you start your own B2B business, you will need to make a lot of decisions about your website. One of the first and most important decisions will be what domain name you choose. This is something that needs to be well thought out. Your domain name is the first thing potential customers see and Read More
All customers are different. They have different education, gender, age, needs, profession, and so on. But all customers have something in common: they need social proof to make a purchase decision. Why do I have to buy this TV? Why do I need your balcony insulation? Why should I choose this store? You can find Read More
Marketing personas are said to be the foundation of any type of business. Without it, businesses would not know which target market they’d want to sell their products and services to. In online marketing, personas define how to direct ads, what type of content to produce, and how to drive the target audience to websites Read More
Websites are essentially informational resources published for people to use. Similarly to books, they could be tiny or extensive in their volume. But unlike books, the content of a website could be structured in a wide variety of ways, making use of freedom of expression and design. At the same time, websites need to follow Read More
With time and technology flowing by our side, launching an online store has become easier than ever. People tend to take their businesses online and give it the form of an eCommerce website in pursuit of attracting online visitors and improving sales. In order to boost conversions on your online store, there are a few Read More
Part Two: Publishers and High-Traffic Media In the first part of this series, we covered monetization opportunities suitable for smaller digital publishers – sponsored content, membership fees, donations. Now we’ll take a look at the options suitable for large-scale publishers and media outlets such as monetizing eCommerce, podcasts, affiliate business and programmatic advertising. Digital Publishing Read More
Part One: Blogs, Small and Niche Media We’re in the middle of 2020 and the WordPress digital publishing industry is facing some of its biggest challenges. In recent years, the emergence of fake news has deeply disturbed publishing, and now with the ongoing COVID-19 pandemic affecting people’s lives and state economies, everything is even more Read More
The fact that you can create a website within minutes nowadays is pretty awesome. But just because you have a live website does not mean that it will be visited, that it is engaging, converting users and serving as a sales machine. In 2020, websites need to be interactive, more than anything else. Why Interactive Read More
An important aspect of every real estate business is having a fast and well-optimized website to feature all of your listings, allow potential clients to get in touch with you, and teach people more about your business. As everything moves online, it is important that you begin to grow your brand on the internet as Read More
Website performance often revolves around the idea of caching: storing data in a ready and faster-to-access state, so that it is more quickly reproduced by browsers. The WordPress Transients API is a tool for caching, and a powerful way to improve performance for WordPress websites. What Is Caching and Why Use It? Whenever a browser Read More
Creating a website and growing a successful business on top of it are two drastically different things. When you’re just starting to promote your brand and establishing your business, launching a website is exciting. But, as soon as you realize you need to scale your operations, you realize that your website is the core of Read More
User engagement is an important aspect of web design and online marketing, defining the performance and ROI of every website. Engagement means not only attracting users but making them stay on your site, for their own benefit and to accomplish your own company goals. Driving user engagement can directly influence your whole business and when Read More
