Can you believe that a few years ago influencer marketing was merely a buzzword that many didn’t quite understand? Things have certainly changed since then. Today many brands invest a good amount of resources in making these strategic partnerships work and measure that success through something called influencer marketing ROI. Influencers play a vital role Read More
According to Forrester Research, Just 37% of brands got great customer experience. On the other hand, 64% of brands got a rating of “alright,” “poor,” or even “extremely poor” from their customers. So be prepared!
At the end of every year, companies calculate their bottom line and plan their finances for the upcoming period. This includes, amongst other things, figuring out their digital marketing budget and setting a course of action for future inbound and outbound activities. While, in the past, many companies neglected their digital presence and relied exclusively Read More
Naming business is difficult and stressful. You need to pick a name that will last and epitomize your qualities and recognizing attributes of your company.
Customer acquisition and retention are important for any business, however, they are crucial for companies that operate on a subscription-based model. What makes their case different, is that it takes much longer for them to start making profit from a customer. These companies invest resources in attracting leads, nurturing, and converting them, the same way Read More
In SEO, keyword density and LSI (Latent Semantic Indexing) play a big role in the way you develop your content to make it more visible in the SERPs. SEO is a complex and dynamic field, which makes it difficult to master, and even more challenging to retain the results. However, pushing on is worth your Read More
Are you struggling to understand the behavior of your visitors on your site? Are your marketing initiatives working properly? If not, then why? Before we get into the step-by-step process of leading a content audit, let’s discuss some basics. What is a Website Content Audit? A content audit involves reviewing and analyzing all the content Read More
Developing a new SaaS product holds a myriad of challenges. However, an efficient SaaS marketing strategy can be narrowed down to designing a solid plan, anticipating the things that can derail the process, and taking precautions. As one of the most successful business models in cloud computing with a market size of $150 billion and Read More
Every startup dreams of viral growth and hopes that its will become the next big hit that people can’t seem to live without. However, similarly to any other dream, this one too requires hard work, research, and good planning. Virality is a lucrative business model that enables companies to develop rapidly with a minimal customer Read More
In 2022, voice search optimization is a must for every business that wants to stay on the customer’s radar. Virtual assistants, or voice assistants, have become an integral part of the everyday lives of millions of people over the world in the past decade. The technology is convenient, easy to use, and affordable. Aside from Read More
Mobile optimization matters for your WordPress website. Today more than half of all internet searchers are made on mobile, meaning that Google currently processes more mobile searches than desktop. Because of the rise of mobile, Google has made some major algorithm changes. In 2015, they released the Pigeon update to provide mobile-optimized websites with better Read More
Google SEO score diagnoses how well a website passes various tests that measure technical, content, and user experience optimization. The goal of monitoring these is to identify issues that may hold back the website’s performance in the SERPs, and fix them. There are various tools that enable you to check your Google SEO score and Read More
