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A decade ago SaaS solutions took the software marketplace by storm and the industry has been growing ever since. This rapid development made the technology not only popular but easily accessible to corporations and small-and-medium businesses alike. However, an SMB or a startup has different needs than a large corporation or enterprise, and that should Read More
Small business will never be the same after COVID-19. However, launching an online service platform or an online store, adapting and shifting from offline as much as possible could be a way out of the difficult situation. Here are 100+ digital marketing statistics shared by industry-leading firms, marketers, research groups, and blogs, related to small Read More
When one hears the word ”leads”, numbers often seem to come to mind. But that isn’t always the case when we’re talking about leads. Some think it is just about listing names and data of every contact that comes across your website or dedicated channels. However, it’s not just about getting as many contacts as Read More
Aggregated news outlet platforms are a preferred information source for a majority of online users because they are convenient and save time. People have access to syndicated content from various publishers and can list their interests, choose preferred publications, follow stories, and obtain personalized news briefings. Google News is one of the most popular solutions Read More
Do you find ranking on Google difficult? Struggling to get noticed even after all of your hard work? Even if you’ve put in months of research, outreaching, content writing, it will be really difficult to stay relevant on search engines if your backlinks aren’t being indexed. Getting backlinks from influential websites in your industry is Read More
Measuring the performance and traffic of your website can be difficult if you don’t know what to quantify. To comprehend the process, you need to understand what you measure first, why you measure it, and how you can use those measurements to learn how to increase website traffic. Recommended: How To Use Sumo Like a Read More
Inbound marketing is the preferred strategy of many companies out there and has proven over time to deliver stellar results. Customers nowadays prefer to discover information themselves and base their decisions on research, rather than to simply rely on the most compelling advertisement they’ve seen. And this puts forward creating quality content as a top Read More
Google core web vitals can easily be crowned the top SEO topic of the year. Moreover, they are a key element of the company’s ongoing quest to provide a better internet experience for everyone. Lately, the search engine has been lifting the page-ranking bar ever higher and regularly refining factors. Their algorithm updates have been Read More
Social media branding is more important to publishers than to any other business. Social platforms are the go-to source of news and information for a majority of the population worldwide. This makes the newsfeed the quickest and easiest way for a publication to reach its audience and put its content on their radar. However, social Read More
If your business is an online store selling products or services, you might be interested in helpful advice on the best eCommerce strategy to help you reach more customers. A good eCommerce marketing strategy is a summary of how your store is planning to achieve its goals and improve its position in the market. The Read More
Artificial intelligence has become an inseparable part of contemporary digital marketing. We rely on various tools to automate repetitive tasks, track campaign KPIs, communicate with our clients, and bring in new leads. These solutions allow us to adopt a data-driven approach to decisions and improve how we do business. However, if we rely only on Read More
SEO has never been more important. If your business doesn’t show up in a relevant Google search, for customers, it may as well not exist. People explore the internet through search engines and to stay on their radar, companies should build a robust search engine optimization (SEO) strategy. However, despite acknowledging the fact that SEO Read More
