While many businesses are focused on SEO, SMM, and other forms of conversion rate optimization, email marketing can be easily overlooked. This is due to the common misconception that email communication is outdated and won’t work anymore as it used to. As a matter of fact, email marketing, when done well, is unstoppable! The click-through-rates […]
Personalized email automation is one of the most crucial aspects of email marketing. It is an important tool to nurture prospects and convince them to make a purchase. To quote Chad S. White: Automated emails drive 320% more revenue than non-automated emails. Personalizing these automated emails based on customer behavior makes them even more effective, […]
Email marketing is an excellent way to engage your subscribers and target customers, whether that’s a notification about a new blog post or an update on your products/services and niche. But, what if you want to run an email marketing campaign? Would each one of your subscribers receive the same email, or will you need […]
If emailing only users that were already engaged was the thing to do in the past, under the new privacy regulation in the EU, now it’s the law. Working with people, who’ve already given you consent to do so, will not only increase the engagement rates of your emails but will also help you craft […]
When you think about powerful promotional tactics, you can’t ignore email marketing. With a projected usage of 4 billion users by 2020, email marketing is a must when it comes to reaching target audiences and fast business scaling. But, before you jump on the bandwagon, you have to be aware that email marketing is not […]
![[Infographic] 24 Fundamental Email Marketing Stats](https://devrix.com/wp-content/uploads/2018/01/Infographic-24-Fundamental-Email-Marketing-Stats-640x269.png)
Email marketing is an invaluable asset to marketers everywhere, and there are stats to prove it. For instance, did you know that for every $1 spent, email can bring in between $34 – $45? That’s substantial ROI. Campaign Monitor, an email service provider, has created 24 Email Marketing Stats You Need to Know which contain […]
Your email marketing conversion rate is a surefire indication of how successful your email marketing funnel is. When you send emails to your customers, you are not doing it just because. There are certain goals to pursue, parameters to evaluate, and KPIs to measure After all, the ultimate purpose of an email campaign is to […]
Here is email marketing 101: increasing your email subscriber list is the key to steady business success. Truth be told, this is an immensely difficult task, one that can take a lot of time. And we all know how much we want to achieve our goals overnight. While quick results may be short lives, investing […]
MailChimp is a great tool but there are certain tips that ensure that your email reaches more people and be more effective
