Nowadays, your business cannot afford to not build an online presence. As such, your website becomes one of your most important assets. It’s how potential customers find you, learn about what you have to offer, and turn from prospective into actual customers.
However, creating a website is more than just setting up a webpage and leaving it. You need to stay a step ahead of your competitors by making sure that your website continues to deliver an exceptional user experience. That’s why it’s crucial that you maintain your website, keep it secure, and apply regular software updates as they are released.
Another thing to keep in mind is that websites with no fresh content are a thing of the past. Websites now maintain active blogs and are heavily involved in social media and content marketing. They want to rank better in search engines and attract more traffic. This means that you need to invest in producing engaging and relevant content that’s also visually pleasing to consumers.
There are new products or services to create, marketing plans to come up with, handle customer service, process payments, and more. Everything necessary to help out the busy business owner.
Given the number of tasks any business owner has to handle daily, it’s all too easy for website maintenance to fall through the cracks.
Because of this, signing up for a WordPress maintenance plan is a wise consideration.
If you’ve been wondering why you should pay for WordPress maintenance, this article will give you the answers. We’ll discuss what WordPress retainers and maintenance are, what they cover, and why you should invest in a maintenance plan.
What Are WordPress Retainers?
WordPress retainers are an excellent choice for business owners who need a lot of development work on a regular basis but don’t have the means to bring a full-time developer on board.
They allow you to hire a developer or a development team for a set monthly fee. The development team then handles any task related to the development and maintenance of your site.
What Is WordPress Maintenance?
When talking about WordPress maintenance, most people assume that the only tasks related to it are updating the WordPress core, themes, and plugins as updates are released. They also believe that they can handle it themselves.
However, things are not so straightforward. Aside from updates, there are a few other tasks that belong in the category of WordPress maintenance. Here are a few examples:
Whether you like it or not, you need to regularly backup your website, both its database as well as all the files. If something goes wrong, you could easily be looking at your website being down while you hire someone to rebuild it from scratch without a backup solution in place. And that downtime could lead to a loss of revenue.
Not only that, but you also need to make sure that the backup files work and that you have backed up everything before making any major changes to your website. This includes updating the WordPress core or individual plugins.
Keeping Your Site Secure
Just as it’s important to backup your website, you need to regularly scan it for malware and possible intrusion attempts. If someone gains access to your site, you could wake up to find yourself unable to login to the backend or with unsavory ads all over your homepage–or something worse entirely.
Uptime Monitoring and Performance Optimization
Once your website is up, you want to make sure it stays up and loads fast. According to research: “An increase in site speed from 8 to 2 seconds can boost your conversion rate by 74%”. Stop and think for a moment what would an increase in conversions of 74% could mean for your business?
And if that’s not enough to convince you, Google has announced on their blog that faster loading sites will see a boost in rankings.
Considering that there are more than 1.2 billion websites online, it’s crucial that your website is optimized for search engines. In fact, showing up on the first page of Google can boost the click-through rate to your site by more than 30% on both desktop and mobile devices.
SEO optimization will not only ensure your content is of high quality but will make sure your site’s internal structure is easier for search engines to crawl and rank.
If you’re serious about your business, you understand the importance of having a quality hosting package. This means your website shouldn’t be hosted on the cheapest shared server. Investing in a managed or VPS server allows your website to scale and handle traffic spikes.
However, it also requires fine-tuning on the backend. This ensures the server is optimized to deliver a fast and secure website. Maintaining a caching plugin, monitoring the server, and performing regular security scans are just some of the tasks involved with server maintenance.
Ongoing Development of New Features and Additions
Just as your business evolves so should your website. By listening to your customer’s feedback, you can gain a lot of insight into how they use your website, identify issues, and implement solutions and new features that will continually help deliver an exceptional user experience.
Why Should You Invest in WordPress Maintenance?
Looking at the list above, there are quite a few tasks involved in properly maintaining your WordPress website. While it’s true that some of the tasks can be solved by using a plugin, there are a few reasons why investing in a retainer plan for WordPress maintenance is a far better option.
As mentioned earlier, there are plugins that can handle some of the tasks mentioned above, as well as services that will allow you to automate backups, updates, and more. However, installing another (or several) plugins can impact the performance of your website and result in the opposite of what you’re trying to achieve.
Allows You to Focus on Your Business
When using plugins or services, you still need to make sure that automatic backups are happening as well as logging in to update plugins and themes. When you offload the technical tasks, you can spend more time creating new products and implementing new marketing strategies that lead to more revenue.
Saves You Money
All those services and extra plugins we mentioned? They come with a price – whether it’s a monthly or a yearly subscription. Nowadays, you’ll be hard-pressed to find a plugin or service that requires only a one-time purchase. Those costs can quickly add up and wind up costing you even more if something goes wrong and you have to hire a developer to fix it.
Minimizes the Chance of Your Site Getting Compromised
If you decide to go the DIY route and you forget to maintain your website, you could easily become the victim of a malicious hacker. Outdated WordPress files are just one of the ways a hacker gains access to your site. In case of a hacked website, not only could you lose your data but your SEO rank as well.
Paying for professional WordPress maintenance is not uncommon. In fact, almost all professional companies make the decision and the investment to do it. It saves you time and money, it protects your website, allows you to add new features, and most importantly, it gives you a peace of mind that your website will remain safe, stable, and continually deliver a reliable user experience to all your visitors and customers.