Brand purpose is the reason your business exists. It is related to bigger, more universal goals and motivations than profits. If you truly want to connect with your target consumers and produce meaningful and useful content for them, you need to do it through Purpose-Driven Content Marketing: “A way for a business or brand to Read More
So, you’re considering entering the digital publishing business. Presumably, you are wondering how to begin, what CMS should you use, how will you distribute your content, and whatnot. This article will hopefully address those questions and help you understand what you need to become a successful digital publishing brand. Digital Media and Publishing When it Read More
Content is an essential part of a business’ marketing strategy. It does not only help a brand build its authority but it also helps to attract and convert prospects. As a content marketer, it is important to know how to plan, create and promote content that contributes to the success of a business. Here are Read More
The publishing sector is one of the fastest-growing industries, with revenue that has increased to 18 billion dollars in the USA alone. The average revenue per user for digital publishing in the United States is close to 79 U.S. dollars per capita, and it is growing steadily. Still, even with all that growth, some media Read More
In today’s increasingly competitive digital marketing landscape, online businesses invest millions of dollars in creating sophisticated content marketing strategies and producing enough quality content. The reason for this is simple: content marketing is a proven strategy that can deliver resounding success and help a business get ahead of the competition. Google contributes to that, too: Read More
Content marketing is among the best digital marketing techniques with some of the highest ROIs in the industry. We live in a really fast-paced digital world and every business online is a Google search away. Word of mouth and local reputation are a great start, but they are not a reliable way for clients to Read More
Content is and will remain king of the publishing industry! Furthermore, there are types of content that always manage to bring the big bucks, and there are also types of content that will bring nothing more than a view, a glimpse, a regular stat in your Google Analytics report. However, it’s still surprising to see Read More
Some bloggers are already utilizing categories and tags on their site, but not all of them know how they can use it to connect, classify, and organize their content effectively. According to Yoast, here are the reasons why you should use tags and categories on your blog: Category archives are landing pages. Categories prevent individual Read More
What’s the Point of SEO? Realistically, do you ever go past page three of Google search results? Moreover, do you even go much further than the first three or four search results? The answer is probably no. In fact, a staggering 75% of all clicks on search engine results are on the first three results. Read More
An old debate continues still today; which is the best content management system? Drupal or WordPress? It’s a common question that small and medium enterprises ask. The answer to that is not simple, it needs a thorough analysis that helps you compare these two excellent systems. Related: Effective Tips for Evaluating Your Website’s Performance. WORDPRESS Read More
Customers in the digital space do not look for cheaper prices or features anymore. Now, it’s all about which can provide them the best customer experience.
WordPress plugins are miniature applications designed to improve the performance of the site and also to increase its compatibility.
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