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What Is SEO Writing: The Essential SEO Writing Guide for Marketers

seo writing

Are you maximizing your SEO techniques?

This SEO Writing Guide for Marketers will help you lead the game in the digital world. By understanding the terms and identifying the needs of your market, you can create the right content.

What Is SEO Writing?

Search Engine Optimization is about increasing your website traffic by achieving a top ranking on search engine websites. SEO is about gaining visibility of your site through organic or unpaid research results.

To obtain a successful SEO strategy, a marketer or business owner needs to have proper SEO writing techniques. SEO writing is a style of content writing which aims to increase the visibility of a website or blog on major search engine sites.

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The Benefits of SEO

SEO is more than just bringing more traffic to your website. It provides multiple advantages to both the user and organization. Here are some of the notable benefits.

  1. SEO promotes better user experience for your customers.
  2. It is the primary source of leads.
  3. A higher conversion rate is the result.
  4. It helps establish brand awareness.
  5. The organization will gain market share.

A SEO Writing Guide for Marketers

An essential element for search engine optimization is the creation of content. At the same time, it is the most challenging part. In addition, there are various guidelines that are standard and followed by major search engine sites.

So, to make it a lot easier, here is the essential SEO writing guide for marketers.

1. Objectives of Implementing SEO

Before anything else, make sure that you define a clear set of objectives when implementing Search Engine Optimization techniques. Moreover, it is essential to align these goals with your company’s vision, mission statement, and values.

A carefully planned and thought out SEO tactic will help a company obtain the results desired. Here are five possible outcomes:

  • Brand Promotion

Marketers can efficiently use SEO to increase, strengthen and promote brand awareness. Therefore, your customers will see your blogs, web pages, and social media accounts more often. Especially, if you remain at the top of the search results. Moreover, staying on top makes customers think that you are the best in your industry. To them, you will have the products or services they are looking for.

  • Increase Website Traffic

When people see your top ranking, and click on the link, this will lead them to the landing page of your site. As more and more Internet users do this, traffic to your website increases.

  • Enhance User Experience

Probably one of the best results of SEO is the enhancement of user experience. Thus enhanced user experience should be one of your primary objectives. The entire search process is made easier and faster through SEO. It takes your customers right where they want to be, instead of going relentlessly around in circles.

  • Achieve Desired Conversion Rate

Small Business Marketing Statistics

SEO is the primary source of leads. If you already have leads, might as well convert them into better results. Also, leads are considered converted once any of the following items happen: Sale of a product, usage of a service, subscription to a membership, downloading of a file, etc.

  • Increase Return on Investment

SEO strengthens the brand, increases website traffic and provides more leads. As this happens naturally, your company achieves an overall increase in Return on Investment (ROI). ROI should also be an objective when using SEO techniques.

2. Relevant Content and Focus Keywords

Now that your SEO objective is clear, it is time to proceed to the next step: creating relevant content with the proper focus keywords. Here is how you can do it.

  • Identify the Topic for Your Content

What do you want to write about? What solutions are customers looking for? How can I reach them?

The topic defines your offer to your target market and at the same time answers their needs. Create a catchy headline. For example, travel agencies may use a headline like, “2017 Top Summer Destination in Asia,” or “Travel Around the World, 20 Adventure Essentials.”

  • Choose the Right Keywords

One of the fundamentals of SEO writing is the focus keyword. Keywords or key phrases are those words that internet users key in when searching for something. An individual does not type an entire sentence, they use keywords or short phrases. Afterwards, the search engine looks for the sites containing these specific keywords words.

Your content should revolve around focus words. Thus, Google provides tips to consider when building a list of keywords:

 Be the customer when creating the keywords.
2  Set specific keywords for a particular target audience.
3  Identify generic keywords for the general public.
 Collect similar keywords into a standard ad group.
 Google recommends 5-20 keywords per ad group as a standard requirement.
 Choose keywords that are relevant to the content.

  • Keyword Research Tools

So, free yourself from the hassle of thinking which keywords are right for your content. Keyword research tools can provide you with the most appropriate keywords or phrases. Forbes sums up these keyword tools as follows:

 Google’s Keyword Planner
 Moz Keyword Explorer

3. The Art of SEO Writing

  • Prepare your Text

Creating your content is not easy. That is why this SEO Writing Guide for Marketers was created. Writing requires a lot of thinking. Think about what you want to say and how you want to put these thoughts into a creative article. Also, evaluate what your target audience is interested in.

Also, good writing often needs time to do some research. Besides, no one is an expert on all things. Therefore, take a moment to look up information on your topic, find out what’s new. This will help you to create interesting content that people want to read.

Here are some guide questions you can refer to when preparing your text:

» What is the purpose of the article? What should be the result?
» Who is the target audience for the content?
» How will you answer the needs of your audience?
» What features of your brand do you want to highlight?
» What is the outline of your text?

  • Write, Write, Write

Content writing will consume most of your time. Because it a skill and it may not be easy for some. However, there are people who are highly productive writers. So don’t get discouraged. If it seems difficult at times, do not give up yet, you will get better.

When you write, make sure to follow the objectives and text outline. Also, take note of the focus keywords or phrases that have to be repeated accordingly throughout your article. Writing content may only take 30 minutes or it can take five (5) hours, depending on the length, complexity, and skills of the writer.

Here are important tips when writing your content:

» Follow your objective writing guide.
» Stay within the structure of your text.
» Validate the information and critical data before using them.
» Make sure that text is readable.
» Incorporate the focus keywords or phrases in your content.
» Remember to relax and take a break whenever necessary.

  • Correct the Article

You have written a 1,500-word article. But are you satisfied with it? After preparing and writing your text, evaluate it and make sure to correct any mistakes. Check the following as well:

» Vocabulary – Check your words of choice, the grammar, and spelling. Grammarly is a useful checker for your content.
» Plagiarism – Do not take credit for someone else’s work. It’s against the law, and therefore, can cause serious copyright issues. There are various plagiarism checker tools on the web to assist you.
» Format – Follow a format that is fitting for the type of article used.


Successful marketers and business owners do better when they follow the proper SEO techniques. This means creating the right content to help improve search results. This can take a lot of skills, knowledge and time. But with patience, you too can write successful SEO content.

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