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How to Optimize Your Checkout Process for Conversions

How to Optimize Your Checkout Process for Conversions

A lot goes into optimizing a WooCommerce site for conversions, or any e-commerce site for that matter. It starts with “big picture” things like site speed and user experience but also branches off into things like recovering abandoned carts, using high-quality product images and showcasing product reviews. It’s hard enough getting potential customers to visit Read More

Content Formatting

10 Ways Content Formatting Can Hurt Conversions

To start things off, let’s first understand what is meant by content formatting. In simple terms, content formatting can be referred to as how content is arranged on the page of a website. It includes headings, fonts, image placement, the use of blockquotes, references, etc. Content formatting is not only crucial for the overall look Read More

Content Curation Benefits

Why Content Curation Is Important in Your Marketing Plan

There’s never enough quality content. In today’s content-driven marketing terrain, marketers can produce a staggering amount of content. But, most marketing professionals don’t have the time, people or budget to produce and publish enough quality content. And this is where content curation comes into play. What Is Content Curation? Content curation represents finding, organizing, quoting Read More