WordPress is an excellent CMS for any business, and whether you want to create a brand new website, or reinvent your current one, finding the right WordPress development agency is key.
WordPress has been around for more than 18 years, and its use as a web development platform of choice has been a massive success. Powering 42.2% of websites worldwide, it’s undoubtedly the most popular content management system among the business communities, which is why building your website on WordPress has plenty of benefits. Amazing, to think that web development agencies have been utilizing WordPress to support digital methodologies since 2008!
However, the tough part of the whole process is picking the best WordPress development agency to work with, to share your digital strategy and complete your vision.
With so many things to consider, it is important to have a list of criteria that you can use when selecting an expert WordPress development agency for your next project. So, in this article, we will discuss five key points to consider before choosing a wordpress agency for your business.
1. Ensure That the Agency Support Your Web Strategy
An expert WordPress development company should be able to draw up a clear website strategy that can give your business a strong presence and make it trustworthy. A good website should have a good structure, a proper format, intuitive navigation, and quality content so that its performance is optimized and your visitors can convert into valuable customers.
But, how can you ensure that the WordPress development agency of your choice can achieve this successfully?
First, you have to set attainable goals and ask the agency to explain its methodology in detail. Then, you need to verify that the techniques they use have the capacity to achieve your objectives. The methodology needs to outline how the project will be completed, when, and whether the costs can fit your budget.
Be very clear about what you want to achieve with your website and communicate it. Do you want to generate more leads? Maybe you want to link a marketing automation tool, a CRM system, or an email marketing platform to your site? Or perhaps you want to implement a payment system, so you can collect payments, donations or recurring subscriptions?
Whatever your goals are, you need to remember that your website is an extension of your business. And moreover, you should ensure that the WordPress development agency you partner with also understands that.
2. Look Beyond the Portfolio
Do not forget to ask questions about the portfolio of the WordPress development agency.
Ask to see previous projects they’ve worked on relevant to your business needs. Then, look for evidence that the agency has strong problem-solving skills. Successful websites are designed and developed to be functional, provide great user experience, and be accessible, secure and SEO-friendly.
When it comes to aesthetics, it’s worth looking into the web design process of the WordPress development agency in question.
For instance, did the web developer do the entire job? Maybe an outsider did the design and constructed it, and they only converted it to WordPress. Alternatively, did the agency design the site? Maybe the design was their work, but another person developed the site. There’s nothing wrong with both of these situations, they happen all the time as web developers often collaborate on activities. However, knowing the answers to these questions puts the portfolio into perspective.
Additionally, watch out for the following red flags:
- Insufficient or missing indication of the company’s experience, such as client testimonials, awards, industry statistics, etc.
- Inability to find details about actually having worked with a particular client on a said project.
- Inaccessible portfolio or case studies.
- A portfolio that’s too diverse and makes you question their expertise.
Do not forget to ask about who might be taking care of your project. It’s really important that you know which team members are responsible for turning your ideas into a reality. That includes the project manager and coordinator, the head web developer and web designer, the quality assurance specialist, and the marketer of the project, shall you also require assistance there.
Everybody has heard the stories of the “inaccessible” WordPress development agency. So make sure that you get a telephone number, not only an email address. Communicate with the team members regularly, so you are always kept in the loop of how the development of your website is progressing. Set regular meetings and deadlines for progress reports.
Additionally, ensure that your preferred partner can be available remotely to troubleshoot any issues with your website. Ask the agency what the turnaround time is for messages. Keep in mind that if you need emergency changes, you should have the capacity to contact the agency as soon as possible.
4. Consider the Size of the WordPress Development Agency
You need your WordPress development agency to be big enough to guarantee that they will be able to successfully complete your project on time. The bigger the challenge, the more resources it will require both in terms of a number of team members and the level of their expertise.
However, the size and type of a WordPress development company you want to hire might depend not only on what the agency can or cannot offer but also on what you can and cannot afford.
If you’re a startup owner, chances are that you’ll be looking at value for money. In this case, you should evaluate which elements of your website you absolutely cannot compromise with, and which you can afford to wait a bit longer to perfect.
If you own a small to medium-sized business and understand that your website is a critical extension of your organization, then you would need to ensure everything works as smoothly as possible. Hence, you should think about how much value your site has within your business model and what are the potential pitfalls if you don’t give it enough attention.
Finally, if you’re an agency owner, then you’re very well familiar with the importance of finding a quality and reliable partner web development agency. In such a case your business will be tied up to your partner’s. Hence the higher quality of web design and development they can provide overtime, the fewer problems you’ll face in the future and the stronger your partnership will be.
5. Value vs Cost
It’s typically the obvious issue at hand. Expense is without a doubt a major issue with regards to hiring a WordPress development company.
If you start to cut expenses simply to save a dollar now, you may regret it later.
So how can you easily set the cost for your project? It is very simple. Take a look at what you have already spent and compare. What have you spent in the last year on promoting your brand through ads, radio, or other media? What about the previous five years? How have those worked for you?
Ask your WordPress development agency whether they can give you a fair estimate and turnaround time. Do not forget that it’s about value, not only cost. Before you spend money, do some research to know whether it is the right decision for you or not.