Running a business in the 21st century comes with certain challenges and requirements. One of them is building and maintaining a website. When you want to create a solid online presence and grow your endeavor, having a website is simply a necessity that you can’t go without. Among all the options out there, WordPress is Read More
Here is email marketing 101: increasing your email subscriber list is the key to steady business success. Truth be told, this is an immensely difficult task, one that can take a lot of time. And we all know how much we want to achieve our goals overnight. While quick results may be short lives, investing Read More
Company rebranding is a process you’ve often seen happen to big and small companies alike. Rebranding involves changing the company name, corporate image, logo, marketing strategy, and so on. The goal of rebranding is to create a new brand identity and differentiate the company from any negative sentiments they might have been associated with. There’s Read More
Leadership styles are not something that you can easily define and put into a framework. Some people are born leaders, it just comes naturally to them to guide and inspire the crowd in a unique way. Others need to work hard and measure their every word and action to retain the attention and loyalty of Read More
If you are setting up an online store with WordPress, avoiding common eCommerce mistakes is an essential part of its technical maintenance. For instance, the site may go down when new updates are installed or shoppers may take unexpected actions that can cause the website to crash. You can identify the common technical mistakes made Read More
In SEO, a lot of times we talk about expertise, authority, and trustworthiness. But how does one establish credibility and legitimacy? How do you send signals to Google that you are a master in your field, and your content is high-quality and professional? Here’s where semantic SEO enters the room, sits around the table with Read More
Your organization will never be successful without finding your target market and who purchases their products or services. Identifying the main segments of your audience should be one of your top priorities. If you’re not able to understand how to find your target market, you can’t expect to grow your business. Every niche today is Read More
Marketing funnel content mapping and content journey mapping allow businesses to provide the right type of content at every step of the customer’s journey. Building a relationship with your customers and convincing them that what you offer is exactly what they need takes time and effort. From their first touchpoint with your business to the Read More
It cannot be stressed enough that you should speed up your site. It can make or break you. The internet is all about speed. We want things and we want them now. According to experts, it takes a user 4 seconds to leave a website for another because it did not load quickly. Imagine how Read More
Brilliant ideas to engage your audience can come anytime, and they need to be unique in order to set you apart from your competition. With that said, successful content marketing campaigns always have some common elements. No matter how solid your tactics are (such as SEO, backlinking, ads, PPC, etc.), the brand message is and Read More
1, 2, 3, 4, 5, 6, 7, 8… that’s it! The average user attention span in 2022 is just 8 seconds! Be honest, how many of you have already looked at your phones or started doing something else just while reading the intro of this article? It’s okay. Human attention span has been declining slowly, Read More
It is easy to craft a catchy title to attract your customers, but what if they find your blog posts useless? They will simply run away from your website and never come back.
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