One of the most commonly used buzzwords in the marketing of late has been customer insights. And there is a reason why. Consumers nowadays want a personalized experience and are more than willing to switch to a new brand to find it. In a marketplace crowded with vendors ready to deliver anything a B2C or Read More
The digital world is drowning in data and businesses can either just let it pile up or harness it for their benefit. And while the second option sounds like the obvious choice, many companies don’t take full advantage of data-driven decision-making. In the past, managers had to use their observational and analytical skills to understand Read More
There is always a debate when it comes to choosing between in-house and agency developers. Outsourcing your work to an agency can bring loads of good and this is why we say so
User experience (UX) is a term that incorporates all interactions a person has with a business, its product, and its services. Often conflated with usability and user interface design, it’s what design teams put into service to create solutions that provide a relevant and meaningful experience to prospects. A fundamental question that any product creator Read More
Larger WordPress solutions take time in defining requirements and development milestones, iterating through different phases, ensuring the product quality.
Word-of-mouth advertising is a force to be reckoned with and to master it you have to build an effective word-of-mouth strategy around it. A company can make an excellent product, invest hundreds of thousands of dollars in advertising, craft an insightful and clever marketing copy, and, yet, a customer may not buy their product simply Read More
While we offer fixed-fee WordPress solutions, our main focus is building long-term business partnerships with our customers.
Entrepreneurs or business visionaries have long seen outsourcing as a procedure reserved for big businesses, yet innovation has made it a more readily available strategy for smaller organizations – and for some small businesses, outsourcing has had a major effect on their development, profitability, and primary concerns. Related: Write Your Business Plan: Tips From Business Read More
Little matters to a business’s revenue more than the way products are priced, marketed, and sold. But while companies, SaaS businesses included, focus hard on sales and marketing, pricing is often neglected or rushed. For many firms choosing a pricing model and strategy are the result of a quick brainstorming session and a decision based Read More
In marketing, there are many different strategies that you can explore when pursuing your goals. You can build PPC campaigns, work on your SEO, invest in outdoor advertising, delve into content marketing, send emails, distribute flyers, even hire a mascot! However, regardless of whether we are talking about digital or traditional tactics, all of these Read More
There is a certain additional overhead when hiring a whole company that is significantly higher as compared to an individual – a solopreneur or a freelancer.
Making your operation more conscientious and sustainable is about changing your overall perception of a successful business. Nowadays, what B2B and B2C customers are looking for goes beyond the quality of the product and the image of the company. They want to support ethical brands – corporations and small businesses – that share the same Read More
