The Most Effective Digital Marketing Strategies for Software and Tech SMEs

Strategies-Software-and-Tech-SMEs

Our products are awesome? Our customers are happy with our services? Moreover, they are recommending us to their peers? If so, what is the best way to embrace digital marketing and start growing our business? This is where we were standing, when we started as a technology company years ago. In this tutorial we will […]

How to Dig Deeper into Digital Marketing

Business Marketing

So, what is digital marketing? How does it work? And more importantly, why should you think about using it? Well, quite simply, digital marketing represents the use of numerous digital technologies in order to help promote your company, product, services or yourself.  It requires solid knowledge of your business, as well as understanding what strategies […]

[Infographic] Determining the Right Influencer Type for Your Campaign

Influencer campaign

Promoting a brand used to involve paying a celebrity to endorse it. While this is still true to a degree, audiences are more interested in seeing their favorite social media superstar become a brand ambassador. No longer does a supermodel or celebrity hold people’s interest like they once used to. You need the right influencer […]

Storytelling + Data = Persuasive Content

Storytelling + Data = Persuasive Content

Before we talk in detail about persuasive content, let’s start with this… The life of every human on this planet is constantly subject to decisions. We are always facing decisions, from the simplest of them to the toughest of them. Our brains provide us with the answers most of the time. However… It is natural […]